Boulder, Colo., June 11th, 2019 – Boulder-based The Pro’s Closet is set to explode into the third quarter of 2019 following triple-digit growth in the second quarter, and with the addition of two longtime members and champions of the cycling industry.
Since opening in 2006, The Pro’s Closet has grown to become the world’s largest and most trusted source for high-quality pre-owned cycling gear. Leveraging a consumer-direct sales model, the fast-growing company recently increased warehouse space to 25,000 square feet and has increased its staff by 50 percent in the last year alone. Two key hires for The Pro’s Closet bring a combined 30+ years of industry knowledge and marketing and content experience to the company: Matt Heitmann joins the team as the newly appointed chief marketing officer, and Spencer Powlison comes on as the new content marketing manager.
“To succeed at our vision at The Pro’s Closet, I have been on a mission to build a dream team, and Matt and Spencer are key members of that ideal team,” said Nick Martin — CEO and founder of The Pro’s Closet. “Their skills uniquely match TPC’s requirements in terms of where we want to go, successfully navigating this blistering pace we’re currently experiencing, and adding the kind of expertise, industry experience, and passion for the sport that are essential to our success.”
Heitmann joins The Pro’s Closet team after nearly five years with Canyon Bicycles GmbH in Koblenz, Germany. At Canyon, Heitmann served as the chief sales and marketing officer, overseeing the company’s global e-commerce sales and marketing departments during the German direct-to-consumer brand’s most aggressive revenue growth and international expansion periods. Before joining Canyon, Heitmann served as the global head of brand marketing and communications for BMC Switzerland. Prior to BMC, Heitmann was instrumental in the growth of the Competitive Cyclist brand which led to its acquisition by Backcountry.com, where he served as director of sales and marketing for all Backcountry bike sites.
“I’ve watched TPC with huge interest since Travis Erwin joined the team as the VP of sales two years ago,” explained Heitmann. “Re-commerce is the future, and Nick and TPC are right at the leading edge of a seismic shift in consumer habits for purchasing and owning. Continuing the development of the TPC brand to build trust, and to acquire, retain and better understand modern consumers is a tremendous challenge and opportunity, and one I’m fortunate and excited to be a part of.”
Powlison brings six years of experience with VeloNews to his new role as content marketing manager for The Pro’s Closet. He began working with the cycling media brand as a contributor for the website, and most recently served as news director, editing VeloNews.com, covering a variety of cycling events and writing feature stories for the print magazine. Prior to that, he also volunteered as the Rocky Mountain Collegiate Cycling Conference director with USA Cycling. He began his professional life in Boulder as field programs coordinator and membership coordinator with the International Mountain Biking Association (IMBA).
“Since my first summers here in Boulder, riding and racing mountain bikes with Nick, I’ve watched The Pro’s Closet grow and evolve,” said Powlison. “I love how TPC combines expertise for modern bikes with a deep respect for the sport’s heritage. Of course, I jumped at the chance to join this team, and I’m eager to help bring our people, products, and bike museum to life by telling their stories.”
Both Heitmann’s and Powlison’s extensive backgrounds and intimate knowledge of the cycling industry will help further drive the company’s online business model and its goal of creating a simple and straightforward bike-buying process for consumers.
The Pro’s Closet recently launched a revolutionary, sustainability-focused Certified Pre-Owned (CPO) bike program, in addition to partnering with outdoor retail giant REI to launch an exciting new online and in-store bike buyback program. Both programs encourage consumers to utilize TPC online platforms to trade in and trade up bikes.