n June of 2018 we met Triny Willerton a few days after she was hit by a motorist and nearly killed. The original information from Police of how it happened were false and did not include Triny’s side of the story. Eventually the truth came out and the driver was charged. If you would like to read the whole story here is a link; https://303cycling.com/cyclist-hit-by-a-car-may-8th-the-whole-story-now/
But the effect this had on Triny was astounding and led to a movement she created called “It Could Be Me.” She crusades to do everything possible to help makes roads safer for cyclists and vulnerable road users. She played an instrumental role in pushing for legislation in 2019 that greatly increased the penalties for drivers who injure or kill vulnerable road users. Read more
he Position: Full Time Bicycle Sales Associate $18-$20/hr.
Pedal of Littleton, CO is seeking a Full Time Sales Associate to join our team.
Ideal candidate has bicycle industry experience and a PASSION to help people. A seasoned background in selling and speaking about road, mountain, gravel and fat bike technology is required. Basic bike fit, understating of apparel and cycling accessories a plus. Read more
When I say Castle Rock, Colorado…what comes to mind?
Awesome backcountry adventure? A gritty and popular brew pub vibe from “the other side of the tracks”. Perhaps that shining monument to Law and Order—The Douglas County Jail complex? Or, if you are like me, Castle Rock reminds you of New York City right? Well, in an epic Dirt Journal mix tape they all collided last week.
If Castle Rock reminds you of none of the above, except perhaps the Justice Center (that’s a separate story on to itself) I’ll show you how this overgrown Highlands Ranch is actually a trippy Narnia. You just need to put on the magic rose colored hippie glasses to see it. Read more
There have been some great partnerships in the history of business; Gates/Allen (Microsoft), Wozniak/Jobs (Apple), Ben/Jerry, Hewlett/Packard, Bowerman/Knight (Nike) and now it’s Chandler/Stone—cycling merging with triathlon. Full Cycle, owned by Russ Chandler and Colorado Multisport owned by Michael Stone are merging. In February of 2021 the two stores will be under one roof in the old Vitamin Cottage/Natural Grocers store on 30th Street in Boulder, Colorado. Read more
Strava, the leading social platform for athletes and the largest sports community in the world with over 73 million athletes, today released its annual Year in Sport data report, revealing a boom in global exercise amid the COVID-19 pandemic.
More than 1.1 billion activities were uploaded to Strava in the last 12 months, a 33% increase from the year prior. During 2020, the Strava community grew by about 2 million new athletes each month. Read more
Support EF Pro Cycling, Cannondale & USA Cycling’s efforts to establish cycling programs at Historically Black Colleges & Universities, and Tribal Colleges and Universities. Every entry to win the Cannondale/Palace/Rapha bike ridden by EF Pro Cycling at the 2020 GiroRead More
With the heart of the indoor riding season upon us, now is great time to experiment with nutrition, bike position and really test things like our heart rate vs watts or other metrics. While on a trainer so much can be learned and felt in such a static position. Now you can even dial in your bike fit with a remote new service by Boulder’s LEOMO.
Leomo has launched its innovative remote bike-fitting service in the U.S. using its wearable motion analysis technology. The service, the first of its kind in the world, debuted in Japan in September using LEOMO’s TYPE-S Sensor Kit Pro.
For the past three months people have logged commuter miles, climbed like a mountain goat, played a guessing game, and shown that the cycling stars of tomorrow are nothing short of inspiring. Now it’s time for the fifth and final competition in the #InspiredWeRide Jersey Campaign: the 2020 Virtual Yellow Jersey Winner. We asked you to nominate HERoes, and wow, did you answer! Thank you for your submissions of women in your community who are “Leading the Charge” and deserving of the Yellow Jersey. Now, we need your help in determining who is going to take that top spot on the (virtual) podium and don the Yellow Jersey! Please read more about these three finalists and cast your vote for a winner before December 18! Read more
Degloved is both a story of tragedy and hope. When Boulder athlete Adelaide Perr headed out for a bike ride in October of 2014, she had no idea that her life was about to be forever changed. A few miles into her ride, a car pulled directly into her path, with no chance of her stopping in time. Adelaide crashed into and through the driver’s window, face first. It’s a situation no cyclist would ever wish to find themselves in. And most frustrating, one that easily could have been prevented with more attentive and careful driving. Read more
Bike Review: The Guerrilla Gravity Smash and Best Day of the Year–Adventures and Gear, Colorado StyleSubmitted by Bill Plock on November 23rd, 2020
Guerrilla Gravity was established in 2011 making welded aluminum travel-heavy bikes at 2031 Bryant Street, right by Mile High Stadium or whatever it’s called this year. It was a curious design when compared with the white-hot carbon fiber beauties these folks are cranking out today. The organic transition from a weld and build shop to one that builds and manufactures their own carbon fiber. A rarity in the cycling world.
Guerrilla Gravity’s mission statement is simple “Make mountain biking more awesome”. From what I experienced after 4 days on their top selling “Smash” they have executed mission critical goals. Read more