• Forever Endurance adds Holicky and Broderick

    Submitted by 303cycling on January 24th, 2019

    Boulder, Colo. January 19th, 2019 — Forever Endurance founder, Cody Moore, recently announced the addition of Grant Holicky and Jessica Broderick to the Boulder-based cycling & multisport coaching company. Founded on its core values of Communication, Knowledge, Passion, Honesty and Balance, Forever Endurance rethinks the way the world’s-best athletes should be coached. Backed by credentials,Read More

    • Detraining: The truth about losing fitness

      Submitted by 303cycling on November 13th, 2018

      The fitness mantra, you must ‘use it or lose it!’ might be a bit of a cliché, but it turns out that this saying perfectly sums up one of the key principles of fitness and exercise – reversibility.  Read more

      • 3 Easy Ways to Speed Up Recovery

        Submitted by 303cycling on July 10th, 2018

        Foam rolling is a great way to speed recovery. Kneading your muscles after a hard workout can ease soreness by breaking up adhesions (tight knots of connective tissue) and enhancing bloodflow. But a foam roller is just one of many tools you can use before, after, or between workouts to boost your mobility and fast-track your recovery. Here are three other options you’ve probably never considered. Read more

        • Understanding the Limitations of TSS® and IF® During HIIT Training

          Submitted by 303cycling on March 20th, 2018

          APEX Coach Mac Cassin talks about the limitations of using TSS and IF metrics when using training load associated with High-Intensity Interval Training (HIIT). Read more


            Submitted by 303cycling on March 15th, 2018

            Another day, another report of a local cyclist being harassed, run off the road, injured, or even killed. This has become a new normal, and while the politics behind the issue rage on, athletes are unfortunately having to adjust to the current conditions. From professional endurance athletes that are putting their safety on the line everyday, to potential new athletes that are choosing not to get into the sport because of the “safety issue,” this is too big to ignore.  Read more

            • APEX Sufferfest video

              Submitted by 303cycling on March 9th, 2018

              Honestly, we didn’t know what to expect. We just knew it would hurt.

              In this case, “it” was a fitness test called Full Frontal, so named by the witty and masochistic crew at The Sufferfest, a subscription-based web training app for cyclists who want to get faster.  Read more

              • Mountain bike trainer gets riders pushing, pulling and balancing

                Submitted by 303cycling on November 28th, 2017

                From New Atlas

                If you’re a mountain biker, chances are you want to retain your core strength, coordination and sense of balance throughout the off-season and between rides. Well, that’s why Colorado-based cycling coach Lee McCormack created the RipRow. It’s kind of like a pedal-less exercise bike crossed with a rowing machine, and the thing rocks … literally. Read more

                • Ice baths don’t work for recovery, study finds

                  Submitted by 303cycling on November 14th, 2017

                  From Bike Radar
                  After a long, hard ride, what sounds better — a hot shower or submerging yourself in a bath tub full of ice?  Read more

                  • Eight tips for extending your season with ‘cross

                    Submitted by 303cycling on November 6th, 2017

                    If you race the entire ’cross season, you won’t be taking a break until January, which can be an issue for the following road season. “Pick a time to be done and don’t get tied up in the points race,” Holicky says.  Read more

                    • How to get into cycling when you are 40+

                      Submitted by 303cycling on August 31st, 2017

                      Some say that cycling is a young person’s sport. I beg to differ! Cycling can provide people of any age an outlet for exercise, enjoyment, and positive stress relief. The biggest problem that many older generations face is that they don’t know how to get into the sport. With the bike industry changing so quickly, this is no surprise. Read on, and learn how to comfortably get into cycling when you are over 40. Read more