Found on the Daily Camera

The City of Boulder recently sent out an RFP - "Driven to Drive Less." The goals of which are "to stimulate long term travel behavior change in participants and to creatively demonstrate to the general public the ability of Boulder residents to live car free or car lite."

While you should read the RFP for yourself, here are some of the examples given to perspective marketing firms:

A possibility that City Staff has considered for this task includes a city wide casting call for participants modeled after popular reality shows like “Survivor” or the “Greatest Job in the World,"

As the CDOT Scope of Work indicates, possibilities presented by City Staff include paying a nominal amount of cash to participants each day, giving more significant grand prizes for “winners” from each tier, or providing gifts/discounts from sponsors for participating or completing special “game show” type challenges.

**This informative article is written by Matthew Gibble (Colorado Registered Massage Therapist), Feedback Sports Road Racing team member, and owner of Raining Faith Massage who we are very happy to have as a new team sponsor in 2010. Yes, that is Matthew showing example stretches towards the bottom of the article.**

It’s that time of the year when many cyclists are getting increased time on the bike in preparation for races which are just a few months away. If you’ve taken a break or are significantly increasing the length of your rides the body requires a little time to adjust to that flexed trunk and hip position we maintain while riding. Quite often a rider will feel the urge to get up out of the saddle and try to stretch the low back to gain some comfort. You know the stretch, it’s the one where you’re pulling your abdomen toward the bars and stem.

The muscle that is affected is actually two muscles, the Iliacus and the Psoas. Sometimes they are lumped together and called Iliopsoas. Few people know about them until they have the kind of pain where they can’t quite stand up straight or have a “kink” in their back.

The Psoas is located on the front of the spine, specifically the lumbar vertebrae L1-L5. The Iliacus fills an area called the iliac fossa which lies in the pelvis. The two muscles converge to attach to the femur which makes them primarily hip flexors. They also perform some other minute movements of the hip as well as maintaining that curve in our low back called the lordotic curve; essentially pulling the spine toward the front of the body.

Have you heard any of the BikeDenver's Public Service Announcements yet? Radio Announcer "Brody" at Alice 105.9 did the voice for 4 of the PSA's listed below. 105.9 and 93.3 are the stations running the PSA's and Bike Denver is looking for your suggestions for future PSA's. Go Bike Denver!