"Sponsorship is not and has never been about you"- Must Read for racers on teams

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The cycling industry is funded by the masses but in terms of innovation and image, it's still largely driven by racing. If you pin on a number each weekend, kudos for helping fuel the sport and maintaining its healthy atmosphere – and if you're doing well, even better. But if those local results are also coming with a Manwich-sized bite of self-entitlement when it comes to endorsement proposals, let me offer a good-intentioned, honest dose of reality: sponsorship is not and has never been about you.

Friday Fun - Coloradoan Helping build a Women's Cycling team in Kabul

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Visit NBCNews.com for breaking news, world news, and news about the economy

Maybe you missed the post about Shannon Galpin, of Breckenridge and founder of Mountain2Mountain, her TEDx presentation where she highlighted the need for her foundation. Great to see Shannon efforts getting national attention on the "1 shoe fits all" news network.

Eszter Horanyi Rides to a Record at the 2013 Iditarod Trail Invitational

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Girls & Gears talks Fatbikes

Danielle Musto talked with Colorado racer, Eszter Horanyi about her successful 350-mile Iditarod Trail Invitational in February. Eszter discussed training, nutrition, sleeping, and everything else that went into the race.

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