TAMPA, Fla. (June 13, 2019) – IRONMAN, a Wanda Sports Group company, is excited to announce a new partnership with plant-based nutrition brand, Vega, as the title sponsor of the 2019 IRONMAN® World Championship, the most iconic one-day endurance event in the world. As the leader in premium plant-based sport nutrition, Vega joins the IRONMAN `Ohana as the Official Recovery Nutrition partner of the 2019 Vega IRONMAN World Championship in addition to title sponsor.
The IRONMAN World Championship is the pinnacle of endurance racing with over 95,000 athletes competing to qualify at more than 40 global IRONMAN® events each year. Athletes who qualify for the 2019 Vega IRONMAN World Championship will be entitled to a special offer on Vega® products. Additionally, Vega products will be available in the IRONMAN Village, on-course and in the athlete recovery zone at the Vega IRONMAN World Championship on Saturday, October 12, 2019 in Kailua-Kona, Hawai`i.
“We are coming off a historic year in Kona that celebrated 40 years of racing in Hawai`i with our largest international field, record-smashing times and unparalleled live coverage. The level of competition rises every year and our IRONMAN athletes are always looking for the best performance nutrition to help them reach top performance. The collaboration with Vega for the IRONMAN World Championship is a perfect fit, bringing a partner dedicated to high performance nutrition that won’t compromise quality,” said Matthieu Van Veen, Chief Revenue Officer for The IRONMAN Group. “Co-founded by a professional triathlete, Vega offers a vast range of products that focus on meeting the high standards that top triathletes from around the world expect with everything they do to prepare and compete. We are glad to welcome Vega to our `Ohana.”
Vega has been a pioneer in the plant-based nutrition industry since 2001. Vega co-founder Brendan Brazier knew that dialing in his nutrition was the competitive advantage he needed as a professional triathlete. Through trial, error, and experimentation, Brazier developed new products that helped him recover between training sessions better than any supplement he’d tried. Today, Vega has grown to include specialized sport nutrition, providing fueling options for before, during and after workouts or competition.
“We know that nutrition is the key to unlocking athletic excellence and what better way to demonstrate the power of plant-based sport nutrition than at Kona – the pinnacle of endurance sport,” says Samantha Taylor, VP of Marketing, Vega. “While this is a new partnership for us, the synergies between IRONMAN and Vega date back many years when co-founder Brendan Brazier launched Vega at the height of his pro triathlete career. Brendan’s vision for creating a product that enables athletes to feel and perform their best continues to be our driving inspiration today, as more than ever, athletes are looking for a competitive edge in their sport through plant-based nutrition. Recently having achieved NSF Certified for Sport® for our Vega Sport® line we continue to innovate and enhance our formulation to support athlete needs. We’re honored to be a part of IRONMAN’s `Ohana and we’re looking forward to bringing our premium plant-based sport nutrition to those attending this iconic race.”
Two core products in the Vega Sport® line include Premium Protein and Recovery, both of which have no artificial flavors or sweeteners and are NSF Certified for Sport®, Gluten-Free, Vegan Certified and Non-GMO Project Verified.
- Vega Sport® Premium Protein is formulated to help rebuild muscle after a tough workout and is packed with 30 grams of plant-based protein, BCAAs, 2 billion CFU of probiotics (bacillus coagulans), and tart cherry to support recovery.
- Vega Sport® Recovery is formulated to help replenish glycogen stores so that athletes can stay ready for whatever comes next and includes 16 grams of carbohydrates, electrolytes and B vitamins.
The 2019 Vega IRONMAN World Championship will enjoy 20 hours of comprehensive live race day coverage globally via IRONMAN NOW™ on Facebook Watch – www.facebookwatch.com/IRONMANnow and through regional television coverage, including NBC Sports in the United States. Last year’s IRONMAN World Championship live coverage included everything from the early morning body marking to the final hour finish-line celebration and saw nearly 20 million total views on Facebook Watch.
Event information for the 2019 Vega IRONMAN World Championship can be found at www.ironman.com/triathlon/events/americas/ironman/world-championship.aspx. For more information on the IRONMAN brand and global event series, visit www.ironman.com. For more details aboutVega and their full product offering, visit www.myvega.com. Media-related inquiries should be directed to press@ironman.com and media@myvega.com.
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