Boulder Based Headsweats, New Logo, Products and Direction

BOULDER, Colo. (November 30, 2021)Headsweats, the leader in high performance headwear, is rolling out an updated logo across all current and new product as part of a revamp to its brand voice and personality. The new visuals debut at The Running Event expo in Austin, Texas on December 1, and will be on product starting in January 2022.

The new mark redefines the “running man,” which has been the iconic logo for the 23-year-old company based in Boulder, Colo. “The new mark represents an evolving direction for the brand as we expand to a broader audience,” said Headsweats CEO Jim Heese. “We believe the new logo simplifies the legacy mark while staying true to the brand’s heritage. The mission of Headsweats is to embrace sweat as a badge of honor for athletes everywhere.”

In addition to the updated logo, Headsweats is also rolling out the Nerve, a new flagship running hat. A third of the regular weight of an average running hat, it features an internal sweatband and superior drying performance to better manage moisture. The Nerve will retail for $39.00 and will be available in Spring 2022.

To learn more about Headsweats and the new logo or purchase the Nerve hat visit www.headsweats.com.

About Headsweats

Considered the “secret weapon” for athletes and active lifestyle enthusiasts, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear. A variety of high-quality performance products made of REPREVE® recycled fibers are now available online and for customization. Whether you’re looking for headwear or apparel we’ve got you covered – all backed by an unconditional warranty. With the ability to create unique and custom headwear and apparel that is eco-friendly, Headsweats is sought-after to optimize your performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. For more information visit Headsweats.com

The Nerve

 

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