Ironman acquires LaGardere Endurance Division: ITU Tris, Marathons, Cycling

From Tri247
IRONMAN ANNOUNCES ACQUISITION OF LAGARDÈRE SPORTS’ ENDURANCE DIVISION
Global Triathlon Leader Will Now Own and/or Operate Five Additional ITU Triathlons in Addition to Marathon and Cycling Events
IRONMAN announced that it has signed an agreement to acquire Lagardère Sports’ endurance division, which includes races in three continents and eight countries. IRONMAN will therefore own and/or operate an additional five International Triathlon Union (ITU) events, four marathons, six cycling races as well as a number of other participation events. These events are expected to serve an estimated 140,000 participants in 2016.
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hamburg IRONMAN and the ITU have been long-term partners, working together on unified and global standard rules for triathlon, as well as several athlete development initiatives. With this acquisition, IRONMAN adds to their portfolio and will now own and operate the ITU World Triathlon Hamburg, ITU World Triathlon Leeds, ITU World Triathlon Abu Dhabi, ITU World Triathlon Stockholm and ITU World Triathlon Cape Town. With IRONMAN’s current ownership of the ITU World Triathlon Gold Coast, it now owns and operates six of the nine events in the ITU World Triathlon Series…

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ITU
ITU World Triathlon Abu Dhabi
ITU World Triathlon Cape Town
ITU World Triathlon Hamburg
ITU World Triathlon Leeds
ITU World Triathlon Stockholm
Cycling
Hamburg Cyclassics
Velothon Berlin
Velothon Wales
Velothon Copenhagen
Velothon Stockholm
Velothon Stuttgart
Running
Hamburg Marathon
Hawkes Bay International Marathon
Marathon de Bordeaux
Queenstown Marathon
Music Run Hamburg
Music Runs in Germany, UK, France, Sweden & South Africa
Multisport, Festival, Other
Duathlon Cape Town
Duathlon Sandton
The Motatapu
The Pioneer
Read the full article HERE.
Additional coverage:
Wall Street Journal
Triathlon Magazine Canada