• Ride or Die, a Women’s Cycling Movement? Either Way a Ton of Fun on Bikes

    Submitted by Bill Plock on April 12th, 2021

    Matt Miller, owner of BASE Performance invited me to ride last Saturday, not an uncommon invitation as we have ridden many times. I had sort of decided to do a different ride in Denver. But Matt, said I might want to make the effort as there could be as many as 80 people riding, some from the BASE team and this new group he is sponsoring called Ride or Die. Of course I was intrigued.

    As it turned out the groups left at different times and when the BASE team left the other group hadn’t arrived. Three hours later upon my return, the parking lot at BASE headquarters was filled with women cyclists all buzzing from a ride. Some were friends of mine who I had no idea would be there. There was a cooler of drinks and prizes and swag and I felt a fun energy. I asked my friend Becky Furuta, no stranger to the peloton from the highest levels about what I was seeing. I know they had ridden some gravel, and some road. I saw bikes of all sorts. I didn’t know anything about this group. Becky described it as, “grassroots racing and riding, the goal is fun and camaraderie without all the staunchness and elitism that’s driving people away from the road. There’s a sense of community and fun absent the usual rivalries. I think that’s really the point of these beginner/community rides – not that they’re easy or for beginners, but that they’re accessible at every level and focused on mixing training with fun and a social component. It’s a sustainable model, and I hope it sticks around.” Read more

    • Sports Optical Custom Glasses and Sunglasses adds Boulder Location

      Submitted by Bill Plock on April 8th, 2021

      Sports Optical has opened an additional store in Boulder with a located at 1144, 13th Street. Since the 90’s they have specialized in making prescription glasses for athletes with a store in Denver at 5721 Logan St.

      They specialize in prescription lenses direct in frame for high curvature sports frames having pioneered the processes to do so in the mid-ninety’s, before Oakley, Rudy Project, and others offered such options Read more

      • University Bikes Seeks Sales People–Good Pay, Catered Lunches, Shop Trips & Other Benefits

        Submitted by Bill Plock on April 1st, 2021

        University Bicycles in beautiful Boulder, Colorado is hiring! ‘U Bikes’ as we are locally known, has a world-renowned reputation as a leading bicycle retailer. We are looking for full and part-time sales people. Our motto is “Unrelenting Friendliness” and we are serious about it. We pride ourselves on providing unparalleled customer service in every category. If you are looking for a career in the bike industry or are simply passionate about cycling, we may be just the place for you. We work hard to maintain an inclusive and supportive work environment for our staff while having fun. Come live, work and play in Boulder. Read more

        • Bike Events Now Included in 5 Star Covid Certification Program, Big Win for Endurance Events

          Submitted by Bill Plock on March 25th, 2021

          When the State’s 5 Star Certification Program was introduced in late December to allow counties to certify qualifying 5 Star entities like businesses, gyms and fitness centers, restaurants, personal services and indoor events to operate at a greater capacity, we saw that outdoor recreation options like bike tours were not included as a category alongside other business entities. With bike events planning 2021 rides amidst uncertainty about State regulations and participation guidelines on COVID, we needed to find a solution quickly, so we got to work to fix the problem.
          Working alongside the Colorado Bike Event Coalition (CBEC), today we’re proud to say that the Certification Program has been amended to include outdoor recreation events, clearing a path for Colorado’s iconic bicycle tour events to return this year. Ensuring that bike events like the Triple Bypass, Denver Century Ride, Courage Classic and more can go on in a COVID-safe way not only allows people like you to partake in the rides you love, it also protects an important part of Colorado’s economy—tourism dollars from Coloradans and out-of-staters traveling to participate.  Read more

          • Community Cycles Looking for Full-Time Education Coordinator

            Submitted by Bill Plock on March 12th, 2021

            The Education Coordinator serves Community Cycles’ mission by directing its
            educational offerings. The Coordinator designs curricula, recruits and trains instructors, teaches
            classes as needed, coordinates enrollment, and oversees instructor and student assessment.
            The Coordinator ensures that all Community Cycles course offerings, in keeping with our stated
            values, contain an environmental-awareness component advocating for bicycles as
            transportation, an advocacy component which familiarizes them with our political and
            social-justice work, and an apprenticeship component in the form of volunteer hours. Read more

            • Bikes Together Seeks Full Time Retail Lead and Part Time Service Lead at Mariposa location

              Submitted by Bill Plock on March 8th, 2021

              Want to get people riding bikes? Do you believe in the power of riding bicycles to improve environmental quality, support access to opportunity, and facilitate a stronger connection within communities? Are you driven to make bicycle transportation, recreation and mechanics accessible to people who are usually excluded because of race and/or gender? If you answered “yes” to these questions, please join us at Bikes Together! Read more

              • Trips for Kids Announces Rebranding, Changes Name to Lucky to Ride

                Submitted by Bill Plock on March 8th, 2021

                Trips for Kids Denver has changed its name to Lucky to Ride™ and completed a major rebrand with a new look, new website and expanded programming. Their goal in this undertaking was to better represent the mission of “empowering youth with adventure” and to connect with the youth we serve and the community we work with everyday. See more about our mission and our programming at luckytoride.org. Read more

                • Denver Based Alchemy Intros New Mountain Bike, The Arktos, Interchangeable Suspension and Wheel Compatibility

                  Submitted by Bill Plock on March 4th, 2021

                  Alchemy Bikes, known for their exclusive patented Sine Suspension system, introduces their new carbon Arktos mountain bike.
                  The Arktos is designed to allow for three travel configurations and two wheel sizes (29” and mixed-wheel “mullet” 29”/27.5” compatibility) with one frame. It also features modernized geometry with low standover to improve maneuverability and utilizes dual water-bottle mounts to support those long days in the saddle. Read more

                  • Letter from Editor, Bill Plock, Why I Wanted to Join BRAC.

                    Submitted by Bill Plock on February 16th, 2021

                    Some people may wonder why I wanted to join the BRAC board, now known as ColoradoRacing.org. After all I am not known as a bike racer or a race promoter or race director. Those have been the typical titles of most board members. I am more known, athletically at least, as a triathlete—hopefully professionally more known as the owner/publisher of 303Endurance—which owns 303Cycling.com and 303Triathlon.com and the 303Endurance Podcast.

                    So I am not your typical board member. But that’s precisely why I wanted to join the team. The current board has a lot of talent—on and off the bike. They care about cycling first and foremost. They care about racing too. They, like me want to do everything possible to foster the best cycling culture in the country.  Read more

                    • Petunia Mafia Welcomes Women Cyclists to Annual Kickoff on Tue, February 23, 7:00pm.

                      Submitted by Bill Plock on February 9th, 2021

                      Based in Boulder, Colorado with members in multiple states, we welcome all levels, abilities, and bike genres. The team’s mantra is to empower, encourage, and educate women on the bike, all while sporting stylish covet-worthy kits .

                      Hear about the year’s calendar, learn about rides, clinics, and potential trips, swoon over sponsors, and witness the NEW KIT REVEAL! Read more