From the New York Times
That book was the beginning of a sea change in my thinking about work, business, hustling and survival itself — so much so that I’ve been working like a fanatic ever since.
Up at 5 in the morning? Tried it! Daily workouts? Yep. Paleo, bulletproof, gluten-free, cold showers? Check. Build a business, start a side hustle, dominate Twitter, Instagram and Facebook? Yeah, all that too! Make my family a priority? Of course. Serve in my community? Definitely.
For 5,478 days, I’ve been hitting repeat, and it’s killing me.
I know I’m not alone. The last 10 years have felt like the #CrushIt decade. Every time you turn around, somebody is crushing something. Gary Vaynerchuk wrote the book on it, and according to him, people “need to work harder. And faster. There’s really nothing else to it. I’m exhausted every day, but I’m making all sorts of things happen in my 18 hours.”
He added, “And I’m prioritizing what’s important and what’s not.”
So, there we have it. We can add “exhausted” to words like “cynical” and “busy” that we wear as badges of honor. As crazy as it all sounds, I have to admit to having believed it. A part of me in some dark corner of my mind whispers: “This is all true, Carl. If you don’t keep hustling, you’ll end up falling behind, and no one will listen to you. Ever. Again. Then, you’ll just be another failure, left to crawl under a rock, cold and alone to die!”
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