The Science of Being Seen

You’ve likely never heard of Darlene Edewaard. But if you even occasionally ride a bike on open roads with cars, she just might save your life. Edewaard is a Ph.D. candidate in the Human Factors Psychology program at South Carolina’s Clemson University and specializes in studying vision science and then applying that knowledge to transportation safety.

“Specifically, I study ways to enhance pedestrian and bicyclist conspicuity on roadways so that drivers can see them from farther distances and avoid collisions,” explained Edewaard.

The reason you’re reading about her now is that a few years back, after Trek president John Burke became upset about the increasing number of cyclists being injured or killed by motor vehicles, his company reached out to Clemson, hoping to find someone doing the exact type of research Edewaard specializes in.

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