Jerry Lee gets deep with the 303Radio crew and shares how Newton Running started, how some challenges arose and where the company is headed today. From the beginnings almost 20 years ago when they pitched big manufacturers such as Nike and Adidas to implement the Newton technology into their shoes, to the decision to make their own. Along the way were test shoes, colorful personalities and the decision to use IRONMAN instead of traditional running races to launch the Newton Shoe.
Give it a listen!
0 Comments