You Get What You Give, Ask Primal Why

You Get What You Give, Ask Primal Why

By Bill Plock Nov 6, 2022–Denver  In 1998, The New Radicals released the song, “You Get What You Give” and it seems to have resonated strongly as a business mantra with premier cycling apparel manufacturer Primal of Denver. As I looked around the...
Weekend Preview

Weekend Preview

Cycling Events Saturday Nov 3rd   Shimano CX Series: Sienna Lake Broomfield VeloSwap Denver SHIFT: A Primal Party Denver Looking Ahead   Thursday November 8th   Big Ring Cycle’s Guy’s Night...

Shift: a Primal party

Denver   As an extension of Primal’s mission to give back to the cycling community, shift is a art auction celebrating the joys of bike culture.  All proceeds will benefit Colorado HS Cycling League and Go4Graham Foundation. Join us for a night filled with...

Primalpalooza

Photos – SportifImages – Brent Murphy Photo   You may think that the best ‘cross race has a killer course with sand, hills, run-ups and tight corners. Maybe you think it has beer hand-ups, costumes and prizes for the best tutu. Or maybe you’re just...

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