• Indoor Cycling Season is Ramping Up, Good Clothing and Chamois Cream Can Make All the Difference

    Submitted by Bill Plock on October 26th, 2021

    Two friends of 303, Primal Wear and BlueRub offer some great products to help with those long Zwift sessions or frequent trips to the Indoor cycling studio. Better clothes, better protection, better workout!  Read more

    • The Future of Cycling Tours? This Might Be One Way–We Ride 4’s Tour of Colorado

      Submitted by Bill Plock on August 10th, 2020

      The We Ride 4 Cycling Club just completed a four day mountain tour starting and stopping in Crested Butte with overnights in Buena Vista, Salida and Gunnison. Twenty two riders rode the loop culminating with a favorable tailwind on the wide shouldered highway between Gunnison and Crested Butte on Sunday.

      Many of the members have ridden Ride the Rockies for years. With that ride cancelled this year, they decided to form their own version of a mountain tour and do a Covid friendly smaller group ride. Founder and director, Sharon Madison decided to organize this ride not only for fun but to raise money for the clubs charity of choice, The Cottonwood Institute. The club raised $15,000 which also included a live auction via zoom on the third night at the hotel in Gunnison. The team gathered for dinner and bid, and won several items.  Read more

      • 303Endurance, “Capturing Amazing People Doing Extraordinary Things”

        Submitted by Bill Plock on June 28th, 2020

        People ask me what is 303? My answer before March might have been a little different answer than today. Different but not really. It’s always been about the endurance community; offering a place to find information, read stories about people, events and the industry that supports it all. Connecting everything.
        Like everyone, Covid has made us re-look at things. It crushed our advertising support that centered around events primarily. We had already been moving to broadly expand our coverage and interest well beyond races and events. Last year we committed major capital to buying a media trailer with the intention of rolling to races and rides all summer. This trailer is hand built by Colorado Teardrops in Boulder. We can produce videos and photos with people standing on top. We can do interviews and podcasts inside So now what?  Read more

        • Corona-Confusion is common symptom among outdoor athletes?

          Submitted by Bill Plock on May 3rd, 2020

          What mask do you wear, if any, exercising, especially as it warms up? A buff, bandana, surgical mask, or maybe one of those made by local bike clothing makers like Primal, BOCO or Headsweats? So many choices and styles and some side affect humor to share.

          My corona-confusion reared its ugly head back in early March 2020 when the coronavirus was becoming a real concern in the United States. When initially the government said not to wear facemasks because they did not work anyway, I was mildly confused. Coronavirus-Confused? Confusion because why were the front line and healthcare workers still wearing masks if they weren’t effective? I assumed I was slow on the uptake of this novel virus, certainly not the expert, and went about without a facemask but abiding by social distancing and hand washing. Read more

          • “Letters To Pat”, by Becky Furuta,

            Submitted by Bill Plock on April 8th, 2019

            A fun look at the inside of biking, and racing by Becky Furuta as she navigates the road on her bike and in life and sharing thoughts with Pat Mayben of Primal Wear…join us for this monthly (maybe more) journey!
             Read more

            • Weekend Preview: Enjoy the LONG Weekend

              Submitted by 303cycling on January 11th, 2018

              Some fun events to kick off your weekend, Amy Charity and Just Us Girls! Read more

              • An inspiring evening with speaker and author Amy Charity

                Submitted by 303cycling on January 5th, 2018

                Denver Join us for a special evening with Amy Charity, author of The Wrong Side of Comfortable and retired pro racer. She will be discussing the corporate world, professional racing and getting out of your comfort zone.   Event detailsRead More

                • SHIFT – A Primal Party

                  Submitted by 303cycling on October 12th, 2017

                  Denver   As an extension of Primal’s mission to give back to the cycling community, Shift is an art auction celebrating the joys of bike culture. All proceeds will benefit Colorado High School Cycling League and Tri Velo Series   Event details here

                  • Primal Seeking Account Executive

                    Submitted by 303cycling on July 7th, 2017

                    Primal Wear is seeking a results-driven Account Executive to join sales team in Denver! The Account Executive will be responsible for all sales activities, from lead generation through to the close. The successful candidate will be able to elevate companyRead More