• Ryan Cross Hired By Life Time Events for Marketing Leadville, Dirty Kanza and More

    Submitted by Bill Plock on January 13th, 2020

    Veteran race director, endurance marketing professional and Boulder resident, Ryan Cross was recently hired by Lifetime Events as the Marketing Manager for off-road cycling and trail running events. 303 had a discussion with Ryan to find out about his new role and what’s going on at Lifetime for 2020.  Read more

    • Will Corporations Kill Endurance Racing—Or Save It?

      Submitted by 303cycling on October 25th, 2018

      Life Time Fitness recently purchased the Dirty Kanza 200, the latest in a string of indie races to be scooped up by major corporations Read more

      • Life Time Fitness Acquires Dirty Kanza

        Submitted by 303cycling on September 27th, 2018

        Owner of the Dirty Kanza  gravel race announced that the event has been purchased by Life Time, the fitness chain that also owns the Leadville 100 mountain bike race and the Chequamegon Fat Tire Festival. Read more