• Ride/Race Mt. Evans–Bob Cook Memorial July 25th, only Chance to Ride with No Cars

    Submitted by Bill Plock on July 20th, 2021

    It’s not too late to join one of America’s most iconic rides. You can join the Gran Fondo, get a jersey and a medal and ride a bit more leisurely or you can join the race and compete with those in your age group. Registration ends Wednesday, July 21st at noon. The ride is 28 miles and about 7,000 feet of climbing. There is a junior ride that begins at echo lake making the climb 11 miles. Click HERE to register and learn more. Read more

    • BASE Performance Seeks Custom Team Apparel Manager

      Submitted by Bill Plock on May 10th, 2021

      BASE Performance is looking for a Team Apparel Manager to join our Boulder, CO based team. This position will oversee, manage and scale custom apparel sales to triathlon, cycling, running, and swim teams across the United States.  Read more

      • BASE Performance Growing, Sponsor & Course Nutrition for Triple Bypass

        Submitted by Bill Plock on April 29th, 2021

        BASE Performance located in Boulder has been substantially growing roots outside of the triathlon community where it started years ago. BASE has been a partner with IRONMAN for years and on courses all over North America. They have been working more and more with organizations in the cycling, trail running, and skiing industries in addition to local triathlons by Without Limits and Breakaway Athletic Events.

        And now Team Evergreen announces BASE Performance as a presenting sponsor of the 2021 Triple Bypass bicycle ride and a supporting sponsor of The Hundo, Beti Bike Bash, and Mount Evans Hill Climb. Read more

        • Ride or Die, a Women’s Cycling Movement? Either Way a Ton of Fun on Bikes

          Submitted by Bill Plock on April 12th, 2021

          Matt Miller, owner of BASE Performance invited me to ride last Saturday, not an uncommon invitation as we have ridden many times. I had sort of decided to do a different ride in Denver. But Matt, said I might want to make the effort as there could be as many as 80 people riding, some from the BASE team and this new group he is sponsoring called Ride or Die. Of course I was intrigued.

          As it turned out the groups left at different times and when the BASE team left the other group hadn’t arrived. Three hours later upon my return, the parking lot at BASE headquarters was filled with women cyclists all buzzing from a ride. Some were friends of mine who I had no idea would be there. There was a cooler of drinks and prizes and swag and I felt a fun energy. I asked my friend Becky Furuta, no stranger to the peloton from the highest levels about what I was seeing. I know they had ridden some gravel, and some road. I saw bikes of all sorts. I didn’t know anything about this group. Becky described it as, “grassroots racing and riding, the goal is fun and camaraderie without all the staunchness and elitism that’s driving people away from the road. There’s a sense of community and fun absent the usual rivalries. I think that’s really the point of these beginner/community rides – not that they’re easy or for beginners, but that they’re accessible at every level and focused on mixing training with fun and a social component. It’s a sustainable model, and I hope it sticks around.” Read more

          • Biking Rollins Pass, Epic, Historical and Unforgettable

            Submitted by Bill Plock on July 3rd, 2020

            Biking over Rollins Pass was Epic, but far from historical. For thousands of years people have been traversing Rollins Pass. Native American hunting parties even built rock walls in the scree near the top to funnel game long before the first horse drawn wagons paid a toll to cross the Continental Divide in the 1870’s. In 1904 trains began to make the arduous trip passing through tunnels, twisting like a corkscrew and making their way to the top at 11,600 feet. The road grade had to be kept less than 4% to make it possible, but the biggest challenges came in the Winter when massive snow drifts would make it impassable.

            On our bike ride we learned all about those drifts, but back in the day, particularly on the West side of the pass, huge snowsheds, miles long, were built in attempt to keep the tracks clear. In fact, near the top, above tree line, a small village named Corona (ironically) sprouted from the harsh landscape and housed stranded train crews and service personnel to provide brief respite from the bitter conditions.  Read more

            • 303Endurance, “Capturing Amazing People Doing Extraordinary Things”

              Submitted by Bill Plock on June 28th, 2020

              People ask me what is 303? My answer before March might have been a little different answer than today. Different but not really. It’s always been about the endurance community; offering a place to find information, read stories about people, events and the industry that supports it all. Connecting everything.
              Like everyone, Covid has made us re-look at things. It crushed our advertising support that centered around events primarily. We had already been moving to broadly expand our coverage and interest well beyond races and events. Last year we committed major capital to buying a media trailer with the intention of rolling to races and rides all summer. This trailer is hand built by Colorado Teardrops in Boulder. We can produce videos and photos with people standing on top. We can do interviews and podcasts inside So now what?  Read more