BASE Performance located in Boulder has been substantially growing roots outside of the triathlon community where it started years ago. BASE has been a partner with IRONMAN for years and on courses all over North America. They have been working more and more with organizations in the cycling, trail running, and skiing industries in addition to local triathlons by Without Limits and Breakaway Athletic Events.
And now Team Evergreen announces BASE Performance as a presenting sponsor of the 2021 Triple Bypass bicycle ride and a supporting sponsor of The Hundo, Beti Bike Bash, and Mount Evans Hill Climb. Read more
Matt Miller, owner of BASE Performance invited me to ride last Saturday, not an uncommon invitation as we have ridden many times. I had sort of decided to do a different ride in Denver. But Matt, said I might want to make the effort as there could be as many as 80 people riding, some from the BASE team and this new group he is sponsoring called Ride or Die. Of course I was intrigued.
As it turned out the groups left at different times and when the BASE team left the other group hadn’t arrived. Three hours later upon my return, the parking lot at BASE headquarters was filled with women cyclists all buzzing from a ride. Some were friends of mine who I had no idea would be there. There was a cooler of drinks and prizes and swag and I felt a fun energy. I asked my friend Becky Furuta, no stranger to the peloton from the highest levels about what I was seeing. I know they had ridden some gravel, and some road. I saw bikes of all sorts. I didn’t know anything about this group. Becky described it as, “grassroots racing and riding, the goal is fun and camaraderie without all the staunchness and elitism that’s driving people away from the road. There’s a sense of community and fun absent the usual rivalries. I think that’s really the point of these beginner/community rides – not that they’re easy or for beginners, but that they’re accessible at every level and focused on mixing training with fun and a social component. It’s a sustainable model, and I hope it sticks around.” Read more
Biking over Rollins Pass was Epic, but far from historical. For thousands of years people have been traversing Rollins Pass. Native American hunting parties even built rock walls in the scree near the top to funnel game long before the first horse drawn wagons paid a toll to cross the Continental Divide in the 1870’s. In 1904 trains began to make the arduous trip passing through tunnels, twisting like a corkscrew and making their way to the top at 11,600 feet. The road grade had to be kept less than 4% to make it possible, but the biggest challenges came in the Winter when massive snow drifts would make it impassable.
On our bike ride we learned all about those drifts, but back in the day, particularly on the West side of the pass, huge snowsheds, miles long, were built in attempt to keep the tracks clear. In fact, near the top, above tree line, a small village named Corona (ironically) sprouted from the harsh landscape and housed stranded train crews and service personnel to provide brief respite from the bitter conditions. Read more
People ask me what is 303? My answer before March might have been a little different answer than today. Different but not really. It’s always been about the endurance community; offering a place to find information, read stories about people, events and the industry that supports it all. Connecting everything.
Like everyone, Covid has made us re-look at things. It crushed our advertising support that centered around events primarily. We had already been moving to broadly expand our coverage and interest well beyond races and events. Last year we committed major capital to buying a media trailer with the intention of rolling to races and rides all summer. This trailer is hand built by Colorado Teardrops in Boulder. We can produce videos and photos with people standing on top. We can do interviews and podcasts inside So now what? Read more
CU student cyclist victim of hit and run; Triathlon community rallies support, driver still at largeSubmitted by 303cycling on March 30th, 2017
CU student and cyclins was hit on her bike last weekend while training. BASE Performance owner Matt Miller rallied his connections in the triathlon community and she’ll be back to training in no time. Read more