Stryd Debuts Running With Power, Island Style

Stryd Debuts Running With Power, Island Style
World’s First Wearable Running Power Meter Ready For Kona Demos
303Triathlon staff will be testing the Stryd units in Kona next week. Stryd is providing some units to Colorado athletes racing the IRONMAN World Championships to test the wearable device during the race.
BOULDER, Colo. – Triathletes, runners, endurance fans and tech aficionados attending the upcoming Ironman World Championship in Kailua-Kona, Hawaii will be treated to the first public opportunity to test Stryd, the pioneering wearable power meter designed for running. Along with daily demos at the Ironman expo, Stryd has numerous island activities planned as part of the brand’s public launch, including live race day data from more than two-dozen elite competitors.
Stryd, the first wearable device to provide real-time power metrics while running, works by measuring a runner’s 3D movement through space in combination with the exact conditions of the run. Stryd syncs with leading sports watches and mobile devices to provide immediate feedback during training or racing. Through simple adjustments to form and cadence, a runner can significantly improve his or her running power and efficiency, and, in turn, performance. And by focusing on efficient form and subsequently reducing fatigue, a runner using Stryd may also limit the risk of running related injuries.
Anyone attending the Ironman World Championship in Kona is invited to visit Stryd in the Ironman expo (booth #85) to test this revolutionary technology during a treadmill run. Additionally, Stryd will offer exclusive Kona pre-order pricing at $10 below MSRP, with delivery prior to the product hitting retail shelves. Daily product giveaways will also highlight the brand’s Kona campaign, a nod to the triathlon public as early adapters of groundbreaking technology and high-performance gear designed to enhance the endurance sport experience.
“We hope to give as many athletes as possible an opportunity to test Stryd during Kona week,” said Gus Pernetz, co-founder of Stryd. “As soon as an athlete hops on the treadmill and sees firsthand the real-time power data and feedback from even minor adjustments, they’ll have an immediate understanding of how Stryd can positively impact their run performance and longevity.”
Additionally, under the guidance of Pernetz, a renowned endurance coach, Stryd is offering complimentary lactate testing and power profiling at Big Island Running Company from October 2-6, in advance of the Ironman expo. The testing is free of charge and available via pre-registration only, with limited openings remaining, at www.eventbrite.com/stryd-kona-lactate-test.
On race day, Stryd will test live data sharing with a select group of athletes, including professionals Sarah Piampiano and Rafael Gonçalves, elite amateur Steven Mantell (second place overall finisher with the second fastest run split at Ironman Boulder 2015), and a dozen other world championship competitors. All of these athletes have incorporated running with power into their regular training regimes, and their Ironman World Championship power data will be shared live at www.stryd.com/kona, as well as published post-race.
“Our goal is to provide a multi-pronged view into what running with power really means,” says Pernetz. “Whether an athlete in Kona demos Stryd directly, or whether triathletes at home tune into our live race day data site, we hope to provide a better understanding of how our technology can aid any runner’s quest to perform at peak capacity, while reducing the risk of injury. Kona is the perfect place to introduce Stryd to the public, as triathletes are eager consumers of such knowledge and technology, but our product is not solely intended for the sport’s elite. Stryd is for every runner of every ability, looking to run their personal best.”
Be sure to follow Stryd on Twitter (@strydrunning), Instagram (@strydrunning) and Facebook (www.facebook.com/teamstryd) to keep pace with all the brand’s Big Island activities.
ABOUT STRYD
Designed and developed in the endurance sports hub of Boulder, Colorado, Stryd is the world’s first wearable power meter for running. Similar to a heart monitor strap in design, Stryd syncs with leading sport watches and mobile devices to deliver revolutionary running data. Stryd measures a runner’s 3D movement through space in combination with the environmental conditions of the run, providing real-time power feedback – enabling the runner to adjust form and pace for optimal performance and efficiency. Under the advisement of endurance industry notables including five-time world champion triathlete Craig “Crowie” Alexander, Olympic coach Bobby McGee and Skratch Labs co-founder Allen Lim, Stryd seeks to transform the running experience for improved power, increased longevity and enhanced enjoyment. Learn more atwww.stryd.com.
303Triathlon staff will be testing the Stryd units in Kona next week. Stryd is also offering Colorado athletes racing the IRONMAN World Championships to test the wearable device during the race.