Ride the Rockies announces Presenting Sponsor, Route to be announced Saturday

rtr vwThe Denver Post Ride The Rockies announced that ViaWest has signed on to be the Presenting Sponsor for the annual bicycle tour through the Colorado Rockies.

“We know Colorado is at the center of the country’s cycling universe, and we’re excited to be affiliated with this iconic event that has been rolling across Colorado for more than three decades,” said ViaWest President & CEO Nancy Phillips. “Ride The Rockies highlights some of the most majestic parts of the state while providing more than $1.5 million in economic impact, and this sponsorship continues our role in championing Colorado and the cycling community.”

ViaWest was the Presenting Sponsor of the Ride The Rockies Prologue for two years.

rtr Helen H Richardson, Denver PostRide The Rockies Tour Director Chandler Smith said he is excited to continue the event’s relationship with ViaWest. “ViaWest was a fantastic Prologue Sponsor and we look forward to what the future will bring with the Tour,” Smith stated.

Previous presenting sponsors of Ride The Rockies include: Coors, Coors Light, News4Colorado, Public Service Company of Colorado, US Home, Wells Fargo and Zima.

The route for the 31st Annual Ride The Rockies will be announced on Saturday, February 6th. Registration will open the following day at ridetherockies.com and the 2,000 lottery winners will be notified March 4th. Proceeds from the event benefit The Denver Post Community Foundation.

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