Longmont Business tells Ironman 70.3 Boulder to “Go To Hell” in very public manner

Raul Bustamante. co-owner of United Wood Products Inc. along the Diagonal Highway, hung this sign on his truck to protest the limited access to his business during the Ironman 70.3 race on Saturday. (Courtesy photo)


From the Daily Camera
The co-owner of a Longmont wood processing yard told the Ironman 70.3 to go to hell this weekend — in big, red letters.
Raul Bustamante is the co-owner of United Wood Products Inc. along the Diagonal Highway between Airport Road and Niwot Road. Bustamante grew frustrated last year when use of the highway for the Ironman 70.3 half-triathlon made access to his business appear nearly impossible.
This year, Bustamante reached out to local law enforcement asking whether a sign could be put out letting passersby know local businesses along the road would still be open during the race. After chatting with the Boulder County Sheriff’s Office and Colorado State Patrol, Bustamante felt reassured that this would be a simple fix.
But when he called to double check with Ironman race organizers that everything was set, his frustrations ballooned.
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