FOR IMMEDIATE RELEASE
Introducing Birota Foods
Littleton, Colorado, October 16, 2018
On a cold, Colorado winter day in 2016, Bob Seebohar, 2008 Olympic Sport Dietitian, was out riding his bike, chilled to the bone. All he could think about was how to get warm. Growing up a hot chocolate lover, he immediately began fantasizing about a nice hot cup of chocolatey goodness. Unfortunately, he had a problem: he didn’t want all the sugar that accompanied one of his favorite childhood beverages so he thought of ideas to make this wonderful drink more healthy and functional. Once he made it back home, he tore up his kitchen, experimenting with different creations until his taste buds approved of one particular recipe. This was the birth of Birota Foods. The word “birota” means bicycle in Latin. Birota Foods was born on a bike.
Enter Bri Greenlee, an accomplished Registered/Sport Dietitian, food scientist and chef. Bob met Bri in 2016 and was so impressed by her passion for nutrition and her amazing culinary knowledge and forward thinking, that he pitched his cocoa idea to her. This was the beginning of a very exciting journey.
The mission of Birota Foods is to redefine the cocoa and creamer markets by providing functional ingredients that improve health and fitness by reducing inflammation, improving the body’s ability to burn fat, and regenerating long lasting energy without causing blood sugar spikes.
Birota Foods officially launched their first two products, Smart Cocoa and Smart Coconut Creamer, in September, 2018. Each product contains a few simple ingredients that have been hand picked by Bob and Bri because of their functional roles they have in the body. Take, for example, the two different types of cocoa used in Smart Cocoa. This combination of cocoa has almost double the fat and very high antioxidant levels compared to most, traditional cocoa products on the market. Then there is the addition of organic coconut milk powder for a powerful source of medium chain triglycerides (MCT’s) along with the extra addition of caprylic acid, another MCT, which raises ketone levels, allowing the body to burn more fat and improve cognitive functioning. D-ribose is another powerful, functional ingredient in both products which regenerates energy (aka-ATP) without increasing blood sugar. Birota Foods is redefining the cocoa and creamer markets one ingredient at a time.
Birota Foods is a company that uses high-quality, functional ingredients in food products to help improve health and fitness markers.
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For more information about Birota Foods, please contact Bob Seebohar at bob@birotafoods.com or visit www.birotafoods.com.
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