COLORADO SPRINGS, Colo. (February 14, 2018) – Haute Route, the most prestigious multi-day event series for amateur cycling worldwide, is adding global nonprofit World Bicycle Relief as a designated charity partner for all North American events in 2018. Haute Route participants are encouraged to fundraise for World Bicycle Relief as part of their experience. All funds will go toward providing bicycles to people in developing countries where distance is a barrier to education, healthcare and economic empowerment.
“The World Bicycle Relief mission is all about the power of bicycles, a message that will resonate with Haute Route riders who share a love of the bike and understand the freedom that comes from two wheels,” said Haute Route North America Chairman Alain Lambert. “We are excited to partner with World Bicycle Relief and help galvanize the cycling community around a bike-centered cause.”
During online registration, Haute Route participants will have the option to select a one-time donation or fundraise in support of World Bicycle Relief. The global nonprofit will host a customized landing page for Haute Route athletes who choose to participate, providing tools and instructions to help them reach their fundraising goals.
“The spirit of Haute Route embraces possibility and our partnership with the series opens up new opportunities for World Bicycle Relief to reach even more of the cycling community,” said World Bicycle Relief Director of Global Marketing Ruth-Anne Renaud. “Haute Route provides riders with four world-class cycling events in North America along with a turnkey fundraising opportunity to provide more bicycles to more students, healthcare workers and entrepreneurs in the developing world.”
Taking place over seven or three-day formats, the timed and ranked Haute Route stage events are embedded in the world’s most iconic cycling terrain. Each Haute Route event offers a premium level of rider services usually reserved for the professional peloton. The 2018 calendar of events includes three brand-new three-day U.S. events in San Francisco, Calif., Asheville, North Carolina, and Cedar City, Utah as well as the second edition of the seven-day Mavic Haute Route Rockies.