eMTB Policy & Program Manager Wanted at People for Bikes

Title: eMTB Policy + Program Manager — PeopleForBikes
Type: Full-time
Location: Boulder, CO, remote possible
Industry: Bicycle Industry Nonprofit
Employment and Classification: “At will” employment status; full-time position

About PeopleForBikes
PeopleForBikes (PFB) works to unite millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. Our mission is to put more people on bikes more often and make every bike ride better for everyone. Nationwide, PeopleForBikes represents 290 supplier members, more than 1,100 Ride Spot retailer members and 1.4 million individual supporters. The U.S. bicycle industry contributes $88 billion annually to the U.S. economy and supports more than 780,000 jobs. PeopleForBikes is made up of a Coalition that is the U.S. bicycle industry’s trade association and a Foundation that supports and promotes bicycling’s benefits and backs crucial bike infrastructure projects and programs.

Position Summary
PeopleForBikes is hiring an eMTB (electric mountain bike) policy + program manager. The selected candidate will focus on the trail and off-road side of electric bike riding and help develop and manage the execution and evaluation of PFB’s eMTB programming to foster the growth of eMTB riding, bike infrastructure and the bicycle industry. The position works closely with PeopleForBikes Coalition members to advance bicycling, funding, access and stem threats to bicycling and bicycling access. This position reports directly to the electric bicycle policy + campaign director.


  • Collaborate with the Business Network team to proactively advocate for sensible eMTB policy strategies for bike infrastructure, access and trail management aligned with PFB’s strategic plan.
  • Develop eMTB educational resources for both riders and land managers, as well as external partners and stakeholders.
  • Develop and maintain positive relationships across the bike industry, other trade associations, coalitions and advocacy stakeholders to influence eMTB policy decision-makers.
  • Help the team develop and implement an eMTB plan for municipal, regional and state parks, the Department of the Interior, the Forest Service and other land managers to provide positive policy, environmental assessments, access and infrastructure for eMTBs.
  • Educate and engage eMTB policy decision-makers on legislative and regulatory issues that benefit the bike industry and bike riders including writing public comments, letters, action alerts and testifying.
  • Support industry committees that handle special topics around eMTB policy.
  • Highlight great places to ride eMTBs by managing PeopleForBikes’ eMTB map.
  • Provide eMTB campaigns around the rules of the trail.
  • Serve as a clearinghouse for eMTB information on legislation and regulation affecting the industry including monitoring legislation, conducting research and performing policy analysis.
  • Provide industry continuing education, networking and partnership opportunities, including presentations and webinars on eMTB programs and policy initiatives.
  • Collaborate with the Communications and Development teams to enable and facilitate PFB’s legislative actions and increase stakeholder engagement for eMTBs.
  • Coordinate the work of external partners (lobbying firms, consultants, etc.)
  • Required Qualifications
  • At least 3 years of relevant experience in the outdoor industry, advocacy campaigns, federal, state, local land management, association, nonprofit or public sectors. 
  • Bachelor’s degree in policy, public administration, recreation, natural resource management or a related field.
  • Experience leading or managing advocacy campaigns with an equity focus
  • In-depth understanding of eMTB access issues, land management, legislative and budget processes.
  • Skilled relationship manager to secure partnerships with internal and external stakeholders, undertaking common goals to build campaigns and coalitions to impact advocacy at the local, state and national levels.
  • Strong customer service ethic and willingness to go above and beyond to help PFB’s members and stakeholder groups.
  • Ability to consider program and policy opportunities and threats through a diversity, equity and inclusion lens.
  • Serve as administrative support for PeopleForBikes’ Subcommittees and working groups. Help these groups run smoothly by managing meeting schedules, writing notes and follow-up surveys.
  • Manage and organize documents of the Business Network team. 
  • Collaborative team ethos, entrepreneurial, flexible, creative, energetic, supportive, hard working and unafraid of challenges.
  • Willingness to perform moderate travel to attend meetings, conferences, trainings and site visits.  
  • A commitment to safe, healthy, reliable and affordable access to bicycling for all members of a community.
  • PeopleForBikes will consider alternative ways in which an applicant may have gained the required qualifications outside of traditional pathways. 

Desired Qualifications

Graduate degree in policy, public administration, recreation, natural resource management or a related field.

Proficiency in either ArcGIS, QGIS or another mapping program.

Mountain biking or outdoor experience — trail advocacy or association background preferred.

Proactive project management skills with experience managing and coordinating research projects, policy analysis and/or high-impact advocacy campaigns.

Experience designing, facilitating and evaluating multi-stakeholder events and workshops.

Ability to compile and organize research related to policy priorities, pilot projects and the larger bicycle industry.

Compensation and Benefits

This “at-will” position offers a competitive salary commensurate with experience with a range of $48,000 – $70,000. PeopleForBikes offers an excellent and comprehensive benefits package. This includes paid health insurance for employees, a generous paid-time-off (PTO) policy including 22 days plus federal holidays, paid parental leave, a flexible work schedule including work from home options and optional participation in a deferred compensation retirement plan, with immediate vesting of a competitive employer match. In addition, we provide long-term disability insurance, a regional public transportation pass and a cell phone plan, along with other benefits.

At PeopleForBikes, our agreed upon set of team norms is what drives us to do our best every day we show up to work. We continually strive to build and strengthen our team, we work together effectively to serve our mission and we have fun.  Beyond that, we’re casual, we work flexibly with some remote work allowed and we love dogs. You don’t have to be an amazing bike rider to work here — what matters to us is a desire to work alongside passionate people improving the world through bikes.

To Apply

  • Interested applicants should submit a resume and cover letter in a single PDF file via email with “eMTB Policy + Program Manager” in the subject line to jobs@peopleforbikes.org.
  • The cover letter should not exceed one page and briefly explain the candidate’s applicable experience including experience working with people of diverse backgrounds and perspectives.
  • Due to volume, we will not respond to telephone or in-person inquiries.
  • Incomplete applications will not be considered.
  • The position is available immediately and will remain open until the position is filled.
  • Interested applicants are encouraged to visit PeopleForBikes.org for general information and organizational background.

Equal Opportunity

Our work to create safer, more comfortable and accessible places to ride for everyone starts with us. As an equal opportunity employer, we are committed to hiring a diverse workforce and will consider alternative ways in which an applicant may have gained the required qualifications outside of traditional pathways.

We are working to ensure our staff reflects the backgrounds, experiences and perspectives of the communities we serve. Employing a diverse staff enables us to better serve diverse communities and build an empowering, collaborative and innovative work culture. We strive to create an inclusive work environment where employees from all backgrounds and communities feel welcomed, valued, respected and received. 

Externally, our Diversity, Equity and Inclusion Subcommittee is working to make the bike industry more inclusive and welcoming by cultivating authentic relationships with historically marginalized communities, developing and sharing DEI resources and working to combat racism, homophobia and misogyny within our own companies. Recognizing that change starts internally, we’re improving our talent management lifecycle. Below are some examples of our current initiatives. This list is not comprehensive nor complete, and our work to create a truly diverse and inclusive workplace is an ongoing process :

Researching and implementing a fair and equitable hiring process that includes posting salary ranges as a best practice. 
Standardizing our onboarding process with a dedicated team, including a peer buddy, to ensure all new hires have the necessary tools, information and relationships to get started.
Every staff member receives a professional review twice a year to celebrate strengths and find opportunities for growth. These reviews provide an opportunity for employees to discuss their future and identify any development tools needed for individual career success. 
When an employee leaves PeopleForBikes, we conduct an exit interview to see what we could have done better. 
Soliciting feedback at regular intervals throughout an employee’s lifecycle to identify ongoing opportunities for improvement, ultimately making us a better organization. 

We believe that no matter who you are, where you’re from or why you ride, everyone can find joy on a bicycle. When you work at PeopleForBikes, you help us do the same.

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