Boulder Cycle Sport, a Boulder-based specialty bicycle retailer, is proud to announce a brand makeover of the company’s south Boulder location. The store will now be called the Boulder Cycle Sport Outlet and will be the areas leading source for bicycles and cycling products at premium pricing.
The Boulder Cycle Sport Outlet is where customers will find unparalleled pricing on products from the previous model year include bicycles, parts, accessories and apparel. Customers typically can expect savings between 25%-75% off on a vast number of products. Periodically, Boulder Cycle Sport will also work with its vendors to acquire closeout bicycles and discounted products and pass the savings along to its customers.
The new Outlet will still carry current season models of bicycles and related accessories as well as continue to offer professional bicycle fitting and repair services. Furthermore, their commitment to the supporting community events, fundraisers and cycling groups will continue to grow.
“Our commitment to providing customers with the best products at the best prices will only improve with this new business model, “ said Operations Manager Justin Hoese. “Ultimately, we believe this pivotal new direction will energize our existing customers, draw new ones to our stores and enhance the bike shop experience.”
Boulder Cycle Sport will kick of the new Outlet brand with a two-day grand opening sale this weekend, April 23rd and 24th. Previous season bicycles, apparel and cycling accessories will be up to 75% off.
About Boulder Cycle Sport: founded in 2005, Boulder Cycle Sport is a locally-owned company operating four store fronts in Boulder, Colorado, which includes the recently acquired Pro Peloton. Boulder Cycle Sport has one numerous awards since its inception included America’s Best New Bike Shop, a Top 100 Dealer and America’s Best Bike Shop. The company prides itself on offering the best products combined with amazing customer service while being positive stewards in the community.
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