Road Racing

"Sponsorship is not and has never been about you"- Must Read for racers on teams

News Item: 

The cycling industry is funded by the masses but in terms of innovation and image, it's still largely driven by racing. If you pin on a number each weekend, kudos for helping fuel the sport and maintaining its healthy atmosphere – and if you're doing well, even better. But if those local results are also coming with a Manwich-sized bite of self-entitlement when it comes to endorsement proposals, let me offer a good-intentioned, honest dose of reality: sponsorship is not and has never been about you.


Subscribe to RSS - Road Racing