Denver (Oct. 18, 2012) – The 2012 USA Pro Challenge, the toughest professional cycling race in the U.S., reached attendance numbers of more than 1 million over the course of seven days, Aug. 20-26, as fans turned out to watch the action-packed, heart-pounding racing. After traveling to 12 towns for the official stage starts and finishes, and passing through many other notable cities along the way, the estimated economic impact of the race to the State of Colorado is $99.6 million, according to a study done by IFM North America, a global sports research firm.
See the 2011 Economic Report from the USAPCC
With a lead change nearly every day, one of the closest professional races in U.S. history came down to the final moments of the Individual Time Trial in Denver, with American Christian Vande Velde of Garmin-Sharp-Barracuda taking home the overall win. The race received unprecedented coverage highlighting the beautiful terrain of the state that totaled 31 hours on NBC and NBC Sports Network in the U.S. and was broadcast internationally to 175 countries and territories around the world.