USA Pro Challenge

Colorado Public Radio chimes in on the impact of doping on Colorado

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Professional cycling is huge in Colorado, so when Lance Armstrong was stripped of all seven of his Tour de France titles for doping, we wanted to learn what his spectacuar fall from grace could mean for the sport in this state. Ryan Warner talks with Brian Holcombe, editor of the Boulder cycling media outlet VeloNews.com.

Attendance Over 1 Million for the Second Annual USA Pro Challenge. Race Brings an Estimated $99.6 Million in Economic Impact to the State of Colorado

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Denver (Oct. 18, 2012) – The 2012 USA Pro Challenge, the toughest professional cycling race in the U.S., reached attendance numbers of more than 1 million over the course of seven days, Aug. 20-26, as fans turned out to watch the action-packed, heart-pounding racing. After traveling to 12 towns for the official stage starts and finishes, and passing through many other notable cities along the way, the estimated economic impact of the race to the State of Colorado is $99.6 million, according to a study done by IFM North America, a global sports research firm.

See the 2011 Economic Report from the USAPCC

With a lead change nearly every day, one of the closest professional races in U.S. history came down to the final moments of the Individual Time Trial in Denver, with American Christian Vande Velde of Garmin-Sharp-Barracuda taking home the overall win. The race received unprecedented coverage highlighting the beautiful terrain of the state that totaled 31 hours on NBC and NBC Sports Network in the U.S. and was broadcast internationally to 175 countries and territories around the world.

Success of USAPCC turned into an Accounting equation - Sales down

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How does one measure success of a race like USAPCC? Is it purely a monetary equation? Is it the support and desire of the people, enthusiasm of the business? How few trees were not cut down and destroyed on Flagstaff? It's not easy. In a recent survey of downtown Boulder businesses many, especially businesses on the east side of town saw a dip in sales on race day, yet many businesses still support having the race return.

How would you measure success of a race like this?

The Boulder Convention and Visitors Bureau predicted the USA Pro Cycling Challenge would bring more than $8 million into the city last month, but preliminary reports from some downtown businesses indicate the bicycle race didn't boost their bottom line as much as they expected -- and some saw sales declines on race day.

Yet an overwhelming number of business owners surveyed by Downtown Boulder Inc. said they want to see the Pro Cycling Challenge return to Boulder next year.

Read the full details at the Daily Camera

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