BOULDER, CO (June 20, 2011) - What happens when you transform advertising space into art? It's a question few have asked and even fewer have answered.
But this Wednesday, in conjunction with Colorado's Bike To Work Day, the Boulder B-cycle bike-sharing program will find out when the Ads2Art project rolls out 50 bikes sporting art on the basket-panel space normally reserved for adverting.
This unique project, which will touch half of Boulder B-cycle's 100-bike launch fleet, is the brainchild of Alex and Ana Bogusky, who made a generous $50,000 sponsorship donation to secure B-cycle basket space, then put out a call for submissions from local artists.
Next came a gallery showing and auction at the Boulder Museum of Contemporary Art, which both raised money for the nonprofit bike-share program and helped determine which pieces of art would receive the distinct honor of being part of Boulder's streetscape for one year.