Moots is featured in Wired Magazine. Here is a portion of the article.

STEAMBOAT SPRINGS, Colorado — Three things cross my mind as I chase Rob Mitchell up the single-track known as the Emerald Mountain Trail that overlooks this gorgeous mountain town.

First, the air is thin, and I am not. I should have stuck to my training plan and diet. Second, wolfing down that gargantuan burger at the Double Z BBQ joint before the ride was a really bad idea. Finally, you would think someone with the title “company president” would spend a lot more time behind his desk and a lot less time messing around in the dirt.

After spending the better part of the morning touring high-end bike manufacturer Moots, I am attempting to gulp enough oxygen to survive this ascent, while Mitchell continues our conversation in his relaxed, soft-spoken demeanor. My gasping makes it clear I am no longer interested in hearing about his company and its obsession with titanium in a carbon-mad industry, and he rides away from me as if I am tied to one of the beautiful aspens.