The ACA is working on a new branding strategy ever since the integration of USAC into the ACA. The ACA is now ColoradoCycling.org. For those who have been around long enough you might remember BRAC as the brand before the ACA. Technically BRAC never went away as a legal entity and now is returning as the face of Colorado racing.
Commuting by bike is fun and it doesn't take a fancy bike, power tap, or any carbon to do it. There aren't any training plans that have to be followed or special licenses to buy, just your will and desire. We started our Commuter Team as a non-competitive group that show their love for cycling through commuting. Some I personally know are racers and one uses it as a major source of fitness but the group is open to any and all willing to commute by bike and by no means must that activity be daily!
For all those who participated this year on the commuter team I want to say THANK YOU. In nearly 12 months the team racked up over 25,000 miles which resulted in a total of nearly $4,700 dollars in gas alone saved, not to mentioned the savings their health insurance plans had (or will have in years to come). Handlebar Mustache has kindly donated T-shirts to us and we are looking for your business to join in and reward some of these riders for making a commitment.
Colorado Governor Proclaims Week of USA Pro Cycling Challenge as the “Colorado Cycling Holiday”
Professional Cycling Race Honored by State Officials After Announcing Host Cities for the Second-Annual Event
DENVER (Dec. 14, 2011) – Just following the announcement of the host cities for the 2012 USA Pro Cycling Challenge, Colorado Governor John Hickenlooper proclaimed the week of the race as the “Colorado Cycling Holiday.” Stating spectators, economic activity, the caliber of the athletes and the embodiment of Coloradans' aspirations to be healthy as reasons for the proclamation, each year the week of the race will be recognized statewide as an honorary holiday.
“The USA Pro Challenge was an event that shined an international spotlight on Colorado,” said Gov. Hickenlooper. “Any expectations we had for success were surpassed ten-fold. We want race week each August to be known as Colorado Cycling Holiday to attract visitors from all over the world and to celebrate Colorado, good health and cycling.”
Colorado tourism director Al White presented the official proclamation bearing the Colorado state seal to CEO of the USA Pro Challenge Shawn Hunter at an event set to celebrate the host cities of the 2012 race.