Success of USAPCC turned into an Accounting equation - Sales down

How does one measure success of a race like USAPCC? Is it purely a monetary equation? Is it the support and desire of the people, enthusiasm of the business? How few trees were not cut down and destroyed on Flagstaff? It's not easy. In a recent survey of downtown Boulder businesses many, especially businesses on the east side of town saw a dip in sales on race day, yet many businesses still support having the race return.

How would you measure success of a race like this?

The Boulder Convention and Visitors Bureau predicted the USA Pro Cycling Challenge would bring more than $8 million into the city last month, but preliminary reports from some downtown businesses indicate the bicycle race didn't boost their bottom line as much as they expected -- and some saw sales declines on race day.

Yet an overwhelming number of business owners surveyed by Downtown Boulder Inc. said they want to see the Pro Cycling Challenge return to Boulder next year.

Read the full details at the Daily Camera

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