Was the USA Pro Cycling Challenge a success for failure for the hosting towns?

failure
3%
success
97%
Total votes: 79

11 Comments

We went to Vail with another

We went to Vail with another couple. $130/night for the hotel x 2. Canoe rental $20, lunch $25 x 2. New shoes, shirt and shorts purchased while hanging out $200+ Dinners $180. Gas $45. So over $700 that Vail got from the 4 of us that they would not have had otherwise.

We spent some dough

Forgot rain gear and MTB shoes on the way to Swan Mountain. Purchased a jacket, jersey and shoes at Pearl Izumi in Silverthorn, $150. Bought food at City Market in Dillon. $100. Bought gas and beer in Dillon, $75. Summit County got $350 from this guy. I also bet the State Troopers and Local Sheriff didn't mind making time and a half during the event... they'll spend that money up there.

very good point on the local

very good point on the local event staff spending their income. One could view the entire CSP and CDOT bill as money going back into the state's economy.

However- I saw the CSP motos heading home from the Breck stage...in a traffic and a torrential downpour. Considering they had been on their bike since the start in Steamboat that was one long, rough day for them. Not an easy way to make a buck.

Maybe it's good news that

Maybe it's good news that revenue wasn't as high as expected.

Perhaps this could causes host bids to lower and give cities like Durango, Grand Junction & Telluride and opportunity to get in the game.

If revenue is the only measure of success then flush resort communities will corner the market and this race will constrict to always feature Denver, Colorado Springs, Vail, Summit County and Aspen - which aren't necessarily host to the best cycling in Colorado.

Economic effect

Hard to measure? Not for me.
We went to Steamboat for the race and drove to end of Swan Mtn Rd after watching on Rabbit Ears Pass.
The next day my wife spent $150 at Ace Hardware (in Steamboat) on picture frames then went back downtown and spent another $700 plus on other stuff for our home.
Then Monday we dropped about $125 on our anniversary dinner in Steamboat. That's only the big ticket items.
Because of the race, we spent $1,500 - $2,000 at least in the Colorado cities we visited.
If the race goes to Steamboat next year, chances are very good that we'll be back!

Here's the deal... if you're

Here's the deal... if you're a CO resident, the money you spent due to the race would likely have been spent on something anyway, so you can't count it as much as you would the money spent by out of towners. As long as the only reason they came to CO was for the race, then 100% of their expenditures counts. If they were here for anything else (e.g. visiting friends/relatives, or whatever) in addition to coming to see the race, then you can't count it all. Having said that, it's commonly understood by economists, but not admitted to by marketers, that whatever number is bantered about as "economic impact", the rule number is usually only 10% of that.

If a Denverite spent money

If a Denverite spent money in Steamboat it most likely benefits someone in Steamboat. You don't know if he or his wife would have saved the money or spent it online. Isn't 10% more than 0%? Bottom line is, these towns benefited in some way no matter if the final impact of the race isn't quantifiable.