James Haung aka Angry Asian of
Boulder writer on Bike Radar
The cycling industry is funded by the masses but in terms of innovation and image, it's still largely driven by racing. If you pin on a number each weekend, kudos for helping fuel the sport and maintaining its healthy atmosphere – and if you're doing well, even better. But if those local results are also coming with a Manwich-sized bite of self-entitlement when it comes to endorsement proposals, let me offer a good-intentioned, honest dose of reality: sponsorship is not and has never been about you.
From Bike Radar please go there and read all
There isn't much that can be added to this. This article shoots straight and tells it like it is. If you are a racer on a team than this is a MUST READ! Thanks Bike Radar!