Photo from Grindtv
People are over the silly factor. Big, fat tires. Big, fat deal. While still a relatively small market, fat bikes are the fastest growing segment in the bike industry.
In Colorado, anything that keeps riders on their bikes longer is sure to catch on. And after a few years feeling out the market, fat bikes—specialized frames that can hold a tire meaty enough to tackle snow—are taking over the terrain in the West.
“What started as a small niche has turned into a winter phenomenon. Now we can ride bikes all year,” says Matt Hammett, a manager and buyer at Golden Bike Shop, a fat bike sales and rental leader on Colorado’s Front Range.