Primal Wear Moves to Expanded Offices in Denver

Rapid growth pushes apparel-maker to 8,800-square-foot office space

DENVER - March 31, 2011 - Cycling apparel manufacturer Primal Wear is moving its headquarters into an 8,800-square-foot space in Denver this month. The move, which will occur over the course of a few weeks and be finished in early April, will not disrupt normal business operations.

"Primal has seen remarkable growth over the past few years with the expansion of our custom apparel division and our dedication to growing the Primal brand," said Dave Edwards, founder and CEO of Primal. "Refocusing our efforts has resulted in an average of 40% growth year to year over the last three years."

This growth has allowed Primal to hire 10 additional employees in the last year, with the expansion of the sales, design, and warehouse departments. To accommodate additional growth, Primal's new two-level facility is nearly double the current space. This will allow for continued growth over the next 5-10 years. The new offices are approximately one mile from the old location, and are located on the Cherry Creek Trail System, providing excellent ride-up access to the facility for both employees and customers.

"Maintaining a location that is conducive to a positive, bike-friendly culture at Primal was of huge importance to us as we were searching for a new location." Edwards said. "We were very fortunate to have the opportunity to secure a facility adjacent to one of the most active trail systems in Denver."

In addition to the office and warehouse space, Primal will also be opening a retail boutique for its branded apparel at the same location. This concept store will not only offer cycling apparel for purchase, but will also provide complimentary refreshments, air and limited bike maintenance.

One of the most recognizable brands in cycling, Primal offers a full line of cycling apparel online and through a network of dealers around the country as well as a custom program that produces uniquely designed apparel for everything from professional racing teams and national fundraising rides to local bike shops and cycling groups.

Primal is planning to host an open house at a to-be-announced date to introduce the Denver community to its new facility. Details about the event will be announced in April.

Primal's new address is:
7700 Cherry Creek South Drive
Suite 106
Denver, CO 80231

Phone and fax numbers will remain the same.

About Primal Wear

Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.

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