How a Carbondale Company is Changing the Way Women Look and Feel When They Ride

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Shredly Founder Ashley Rankin

This past spring a friend was in Grand Junction riding the lunch loops. She sent me a picture from a bike shop. Her message said, “You should test these Shredly bike shorts!” They were so unique I looked into it further and found out that Shredly is a Colorado mountain bike apparel company, founded by a Colorado native and made in the U.S.A. This was enough to peak my interest so I contacted the founder Ashley Rankin and asked her a few questions about her business, how she got started and what she’d liked to see for the future of her clothing company.

It all started when Ashley wanted some new mountain bike shorts and after a few seasons of not finding what she wanted (everything was black and boring), her idea of creating her own company started percolating. In the meantime, Ashley wore board shorts with a chamois. And then after receiving lots of compliments she took it one step further. She embroidered her Shredly logo on her board shorts. From there it was a matter of finding fabrics, a pattern maker and a production manager. When Ashley talks about the two women who fill these roles, you can hear the emotion. They are her mentors and her extended family. When one cries, they all cry. And speaking of crying, having a great idea and great fabric and a great team are all fine but who is going to pay for it all?

Tips for Bike to Work Day on June 27th

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With Bike to Work Day coming up on June 27th, check out this great article from the Cyclist Lawyer, Megan Hottman: Tips for Bike Commuting

Megan Hottman of 

As Bike to Work Day (BTWD approaches here in Denver, I thought I would share some of the tips and tricks I learned from my years of commuting to work in various cities:

1. Be willing to swim against the stream. In 2004-2006 I was commuting from the suburbs of Kansas City, Kansas into the heart of downtown Kansas City, MO -and the courthouse where I worked still allowed people to smoke INSIDE the courthouse. Needless to say, rolling in on a bike wearing spandex raised LOTS of eyebrows and I was met with much resistance. "Why would you ride to work when you can drive?" they'd ask me. I just kept at it -and eventually people came to accept my "odd habit" and then came to expect it- "why didn't you ride in today," they'd ask when they'd see me drive. You can make people into believers -even if initially they are skeptical. Lead by example. You'll be amazed at the impact your example can have on others.

[Once I moved to Colorado, I was commuting from Lakewood to the Courthouse in Golden -of course cycling was widely accepted here, but I still got some looks of curiousity as I'd wheel my bike through security into the elevator each morning and into our office. After that job, I commuted from Lakewood to Boulder (I'd drive 1/2way to Arvada and ride the rest, which still made for a 50-mile round trip ride). This job luckily had a shower in our building and I could stow my bike in my office. I was always blessed with understanding -and patient- bosses, who allowed me a bit of leeway to do this].

Read more of Megan's nine tips for bike commuting:
Tips for Bike Commuting

For more information on Bike to Work Day, and to register for great prizes, visit Bike to Work Day

Check out all of the local breakfast stations at BikeToWork Stations

Talk with Davis Phinney about life and his Foundation

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Taylor hosts a press conference yesterday to talk about his drive on the Olympic team but weeks before George Thomas with Over the Top Radio got to sit down with Davis Phinney and the director of his Davis Phinney Foundation. Davis goes into depth of his disease and how he deals with it on a day to day basis.


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