Inaugural USA Pro Cycling Challenge Results in $83.5 Million Economic Impact to State of Colorado
94% of Spectators Plan to Return in 2012
DENVER, COLORADO – The inaugural USA Pro Cycling Challenge attracted more than 1 million spectators from around the state, the country and the world, and the Colorado economy was the beneficiary of $83.5 million in economic impact thanks to a successful first-year event, which took place August 22-28 and visited 11 Colorado host communities. As a virtual postcard for the State of Colorado, the race received 25 hours of national television coverage on NBC and Versus, in addition to airing in 161 countries and territories internationally.
“The crowds were big, they were enthusiastic, they spent money in every host city, and just as importantly, they traveled to Colorado especially to see this race,” said Shawn Hunter, CEO and Co-Chairman of the USA Pro Cycling Challenge. “More than 22% of the 1,000,000+ spectators at our race visited us from outside Colorado. And with 94% reporting they will return next year, that’s a tremendous benefit for the State of Colorado in 2011 and in the future.”
The 2011 race attracted spectators from at least 39 states in the nation, and at least 16 other countries. It also proved an unprecedented following among Colorado residents, one of the significant contributing factors to the level of enthusiasm displayed by spectators along the entire 518-mile course.
More than $67 million came in the form of direct spending by traveling spectators. Both those fans from outside the state and Coloradans traveling 50 miles or more to take in an event stage contributed $67.4 million on lodging, food, transportation and entertainment. The remaining economic impact comes in the form of team, staff, sponsor and vendor spending, employment created by the event, and the resulting tax effects of the race.