Panache Cyclewear Co. Expands Sales Force

Panache Cyclewear Co. Expands Sales Force with Three New Independent Reps

May 15, 2013 – Boulder, CO

Panache Cyclewear, Co. has hired three new independent sales reps for the Mid-Atlantic region, California and Pacific Northwest Region. Capitalizing on record sales in 2012 and a plethora of new products launching in 2013, the expanded sales team is part of a greater plan to increase the number of independent bicycle dealers carrying Panache Cyclewear and to grow its’ custom apparel program called TeamID in these key markets.

Said Charlie Suthard, National Sales Manager,“Our loyal teams, customers, and shops have done a fantastic job of referring new business to us. However, the demand for our products has exceeded the referral network and we want to provide everyone a top notch buying experience. The rep force will allow us to serve our existing customer base at the highest levels and allow continued growth with the same high level of customer service and support.”

Conor Fournier will manage sales in California. Conor can be reached at cfournier AT panachecyclewear DOT com

For the Pacific Northwest, David Yurk will cover sales in Oregon and Washington. David can be reached at dyurk AT panachecyclewear DOT com

Managing sales in the Mid-Atlantic, Rob Allen will cover PA, NJ, WV, DC, DE, VA & MD. Rob can be reached at rallen AT panachecyclwear DOT com

Who We Are.
Racer-Bred, Victory Grade, Gutter Inspired.
Launched in 2008 by former professional cyclist Don Powell, Panache Cyclewear creates and manufactures exceptional apparel for cyclists and triathletes, including custom team/club apparel for racing; styledriven training/riding apparel; and sweet casual wear.  Panache’s premium, yet attainable cycling clothing combines innovative fabrics and construction techniques with fashionable style and design. All Panache ridewear is engineered for superior performance and a

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