What is Driven to Drive Less
It’s a community-driven movement that incentivizes Boulder locals and in-commuters to drive their car one day less each week. By encouraging and cultivating a culture of transportation conservation, together, we can decrease emissions and traffic congestion, and improve quality of life. We also believe Driven to Drive Less will pave the way for new relationships and social groups interested in a car light lifestyle.
The Driven to Drive Less campaign launched Sept. 4 according to the City of Boulder. Driven to Drive Less is designed to decrease roadway congestion and vehicle emissions, improve quality of life and make getting around Boulder without a car easy and fun.
“The idea is to make Driven to Drive Less a fun, social, game-like experience,” said Mike Sukle, Sukle Advertising’s creative director whose firm has been tasked to bring the Driven to Drive Less campaign to life. “Instead of focusing on sacrifice, we’re developing a community of like-minded companies, organizations and participants for a win-win movement that celebrates a car-light lifestyle.”
“All we’re asking is for people to do their 14.3%,” said Cris Jones, City of Boulder transportation planner. “That’s 14.3% less pollution, traffic, road rage and fossil fuels that we’ll experience, per person, if we would celebrate carlessness just one day each week.” Boulder’s average in-commuter travels 17 miles per trip each way to work. A daily round trip of just 25 miles equates to the production of 5,435 pounds of CO2 per year. That’s well over the amount produced by a round-trip flight from Los Angeles to London.
How will you track participants and their success?
Participants will sign up either with a street team on an iPad or online at driventodriveless.com. They will tell us what day they will go car free – while we are suggesting that certain car colors coincide with a particular car-free day, we’re also allowing people to simply tell us what day(s) are best for them. All participants can elect to participate in the tracking study to measure specific individual success, including miles not driven, emissions saved, etc.
Find out more on Driven to Drive Less program