• 303Radio Launches with Feedback Sports, Jeff Nitta

    Feedback Sports Director of Sales & Marketing Jeff Nitta joins us for our inaugural 303Radio show, including discussion of how unique storage & trainer products are engineered & designed.

  • Georgia Gould - Post World Cup Race Recap from Germany

    Georgia Gould is happy with her fitness, but also feeling frustrated. Crashes and flat tires and time in tech zones - "not my best race, not my worst... you've got to be able to take something positive from every race"
    Hear the podcast with George Thomas here:

    Up next weekend: FRANCE! Stay tuned...

  • Boulder & Denver to host Urban Assault Rides in June

    Urban Assault Ride challenges cyclists to a city-wide obstacle course in Boulder, Denver, Minneapolis and Des Moines in 2016!

    This event lures riders with beer and obstacles an leaves them with knowledge of how to use a bike for urban transportation

    Boulder, CO - April 11, 2016 - Thousands of fun-loving cyclists in Boulder, Denver, Minneapolis, and Des Moines will soon have the opportunity to take on the one-and-only Urban Assault Ride. Now in its 12th season, the "UAR" sends teams of two riders to checkpoints all over the city, where they take on crazy physical and mental obstacles at each stop. Riders cap off their adventure at a huge after party with craft beer, great music, and contests. The Urban Assault Ride kicks off the season in Boulder on June 19 before moving on to Denver (June 26), Minneapolis (August 7), and Des Moines (August 14).

    Check out the video:

    The Urban Assault Ride is the only bicycle obstacle event series in the nation. Its unique format, which is part bike ride, part obstacle race, and part scavenger hunt is part of the allure of the event, which has gained a cult-like following since it debuted Austin in 2003.

    Here's how it works: Teams of two plan their own route to seven pre-determined checkpoints around the city. At each checkpoint, they complete an obstacle. Obstacles change from year-to-year and city-to-city, but might include favorites such as adult big wheels, the 'paper boy' challenge, 'human slingshot', diving for beer cans, and more. The first team to hit all the checkpoints, complete the obstacles, and cross the finish line wins. The UAR is followed by a huge after party with plenty of craft beer, contests, and a legendary raffle. This year's sponsors include Keen Footwear, New Belgium Brewing, Great Divide Brewing, Surly Brewing, and Upslope Brewing.

    While the event is big on fun, it was designed with the mission to promote bikes as a means of transportation. The Urban Assault Ride aims to provide cyclists with an adventurous opportunity to learn safe cycling routes around town. The motto is "grab your bike lock, instead of your car keys for short trips around town". Past p
    articipants are excited when they realize they learned safe and efficient bike routes around their city during their Urban Assault Ride experience.

    "We are super excited to bring the Urban Assault Ride to the cities on this year's schedule." Explains Josh Kravetz, president of Adventure Fit, the company that produces the event. "Each UAR city has a passionate bike culture, and like our team, they live and breathe adventure, beer, and bikes. This event brings it all home. The Urban Assault Ride's mission is to get more people on bikes more often, and our unorthodox method works. It yields a long-lasting impact that we are really proud of."

    Each event will be capped at 2000 riders, and registration is open at www.urbanassaultride.com.

    About Adventure Fit
    At Adventure Fit, we live for fun outdoor adventures. Our passion shows in our work through every event, team, and experience we create. Founded on the slogan "Come out and Play!", Adventure Fit has produced some of the country's most popular participatory sporting events, including the SHAPE Diva Dash, Burning Can Beer Festival, and the Oskar Blues Old Man Winter Bike Rally. Our events are not only fun and unique, they also have a deeper goal: to open the eyes of our participants to a world of greater social and environmental responsibility. We partner exclusively with companies that have sustainable business practices and give back to non-profits around the country. For more information, visit http://www.adventurefit.com

  • Friday Feels: Tour of California - Rally Custom Bikes benefit Children's Foundation

    From 303 Partner Brian Patrick of OnSight Media, great video from the Tour of California featuring Rally Cycling custom painted bikes benefiting the UnitedHealthcare Children's Foundation. Emerson Oronte and Sam Wiebe discuss the project.

    Emerson Oronte, who lives and trains in Boulder, rode a custom bike for patient Hope Lento. He says the project, "added an element of humility to this race... it's great to represent something bigger than a bike race... to do something to help someone else is satisfying."

  • Golden Cyclist Jesse Swift Victim of Stabbing

    UPDATE 10PM 5/17/16 - from friend Russell Kappius:

    Spent some time with Jesse Swift tonight and am happy to say he's doing very well all things considered. He headed into surgery to fix some internal injuries about 7pm tonight. Over time, he should recover fully physically.

    What will likely take more time is recovering from such a brutal and violent act by other human beings. Prayers and good vibes to him and his family as they work through the trauma. Not sure how I would deal with such brutality.

    I think the best thing you can do is give your family a great big hug. Jesse and Jessica would like that.


    From Denver Post

    Debra Bergquist rushed to her neighbor's home Monday night to find Jessica Swift, shaken and screaming, her husband lying on the porch bleeding from several stab wounds.

    Golden police had arrived at the small, wood-shingled house, and two of the three males who had forced their way in — mistakenly believing they would find $10,000 and drugs — had fled.

    "They went to the wrong home," police spokeswoman Karlyn Tilley said of the suspects.

    The third suspect, Caleb Williams, 20, was inside the house, suffering from a stab wound inflicted by Jesse Swift, Jessica's husband, as Swift tried to protect his family.

    "She was in the yard, hysterical. I just went and held her, and I tried to go and get the kids and bring them here," Bergquist said.

    Police arrested another suspect, who isn't being identified because he is a juvenile, after the home invasion in the 1900 block of Washington Avenue.

    A third adult male, who police say is Cody Aaron Jones, 20, remains at large, and police believe there is a fourth suspect, a woman who drove a getaway vehicle.

    Read the full story HERE.


    Golden's Jesse Swift - beloved middle school teacher, cyclist, youth MTB coach, husband, father - was the victim in a stabbing Monday night.

    9News reported it was a case of mistaken identity, when three men with knives broke into the Swift household, mistaking the house for another in a reported drug deal. Jesse armed himself with a knife and defended his family; his children were in the basement. He sustained "very serious injuries" and is currently hospitalized:


    Jesse and his family will not be able to move back into their home following this event and will need assistance with housing and relocation. Any donated funds will help this. Please see the GoFundMe link below.

    Jesse has been a favorite of 303 for years:
    ...Jesse and his bright bike (are) all over the place. He's just one of those guys that loves to ride his bike. And when people love something that much, it tends to be infectious. So it came as no surprise to me when I caught a picture on Instagram about his middle school mtb club. I had to know more. Meet Jesse Swift. The man behind the "Golden Beard..."
    (Read the full story HERE)

    GoFundMe Page for Jesse Swift
    Around 9 p.m. on May 16, 2016, Jesse was attacked and critically injured in a home invasion. His wife and two young children were home at the time but were unharmed. Jesse fought back, causing two of the three men to flee (likely saving his family from harm), and critically injuring his attacker. As of 12:30 a.m. May 17, Jesse was out of surgery and in the ICU. Jesse is not only a person who is referred to as the "nicest guy" after something terrible happens - he is a rare and spectacular soul about whom everyone launches into accolades and praise at any mention of his name. He is a devoted husband and father of two beautiful children, a high-achieving and widely respected middle school teacher, and a fierce, fast and fun competitive mountain biker known across the West for his good sportsmanship and character (and for being damn fast). From all of these things, he is best and most widely known for his character-defining work ethic, compassion, wisdom, and unrelenting passion for life - and especially for his family and students. Jesse's remarkable qualities have always made him someone of whom others speak with admiration and with deep appreciation for knowing him. Jesse has helped everyone who knows him, although he'll humbly talk it down, and now it's our turn to return the favor. At this point, the costs associated with his recovery and with this event are incalculable. The current focus for the Swift family are Jesse's life and the safety of the family, but the financial impact will soon follow. For every moment he's spent with his children, for every memory he's made with his wife, for every student whose life he's touched, and for every one of the infinite acts of kindness that Jesse has constantly performed, please thank him with a donation. The world is an immensely better place because of Jesse Swift. Let's show him we appreciate that.
  • Primal Bike Expo - Schedule of Women's Events

    303cycling and 303Triathlon are proud to present a full line-up of women-specific events at this year’s Primal Colorado Bike Expo!

    Friday, May 13, 2016

    2:30-4:30 p.m. As part of the 303 Women's Events agenda, Yeti Bikes and Wheat Ridge Cyclery are offering demo rides and a women's MTB skills clinic.

    Demo a Yeti Beti mountain bike and learn basic mountain bike skills such as gearing, braking and bike/body separation from certified mountain bike coaches with VIDA MTB Series. Read the story

    5:00 p.m. 303 Women’s Happy Hour! “Shredly & Cheri Felix”: Join us at the Beer Garden stage for a hilarious, soul-touching talk by 303cycling’s Cheri Felix - an expert on women, bikes, overcoming obstacles, and navigating life…
    Plus a drawing for super cool Shredly clothing! Read the story

    Saturday, May 14, 2016

    10:00 a.m. Riding with MS: One Woman's Journey. Presented by 303 and Bike MS. Hear 303Triathlon and 303cycling partner Nicole Odell tell her story of how life changed in the blink of an eye - literally - when she went from endurance coach and athlete to being diagnosed with MS at the early age of 38… Learn the early signs of the disease, treatments, and how to manage as an athlete. Read the story

    11:00 a.m. Commuting Guide: Come hear our panel of expert commuting women talk about how to incorporate cycling into your everyday transportation - even with kids. Panel includes Denver Bike Planner Emily Snyder; Maggie Thompson with the Denver City Council; Longmont Bicycle Safety Coordinator Lauren Greenfield; and Feedback Sports commuter Katie Macarelli. Read the story

    12:00 Noon Author’s Hour – Read the story

    Jason Sumner – 75 Classic Rides Colorado
    Lennard Zinn – Zinn & the Art of Bike Maintenance
    Thomas Prehn – Racing Tactics for Cyclists
    Will Murray – The Four Pillars of Triathlon – Vital Mental Conditioning for Endurance Triathletes

    1:15 p.m. Triathlon Panel: Ashlie Nalls, RD Ironman Boulder, Rev3’s Carole Sharpless, and Without Limits RD Lance Panigutti share the stage to talk all things triathlon, particularly for women.

    Race entry giveaways and other raffle items! Read the story

    2:30 p.m. THE MAIN EVENT!

    303, Feedback Sports and Full Cycles are proud to present “Pros & Amo’s” Fix-a-Flat Race! Get ready for some excitement as pro cyclists are paired with industry reps in what is sure to be an uproarious flat-changing competition. Meet pro cyclists Caitlyn Vestal, Cari Higgins, Katie Compton, and Olympian Georgia Gould! Blindfolds and handcuffs will be involved as the women work in teams to see who will lay claim to fastest tire changing tandem in the land! Read the story

  • Volunteers sought for Boulder’s Walk and Bike Month

    BOULDER — Organizers of Boulder’s Walk & Bike Month are seeking volunteers for the 60+ events planned in June. Be a part of one of the nation’s largest Walk and Bike Month celebrations and help celebrate Boulder’s unique and nationally-recognized pedestrian and bicycle culture. Volunteers help with everything from distributing posters to helping out at events such as the Circle Boulder by Bicycle ride and the New Belgium Clips Film and Beer tour. For more information, visit the Volunteer page on www.walkandbikemonth.org.
    About Walk & Bike Month – http://www.walkandbikemonth.org

    Celebrating its 40th anniversary, Boulder’s Walk and Bike Month is among the largest in the nation. This year, more than 60 free events have been planned for June to celebrate Boulder’s nationally recognized bicycling and pedestrian culture, including activities for seniors, families and local workers. Walk & Bike Month is sponsored by GO Boulder and all events and sponsors are coordinated by nonprofit Community Cycles.