Julie Urlaub is the founder and managing partner of Taiga Company, a Golden, Colorado-based social media consulting company for sustainable businesses. She’s also an accomplished ultra endurance mountain biker, whose favorite event is the 24-hour solo. Urlaub boasts an impressive professional and athletic C.V., including having been recognized by The Guardian as one of Twitter’s top 10 most influential voices in sustainability in America, as well as being the author of The Business Sustainability Handbook. She’s also competed in between 80 to 100 races (she lost count a long time ago) including the 6-day Breck Epic stage race, 24-hour MTB National and World Championships, the TransRockies 3-day stage race, the True Grit Epic, and more.
Here’s how this entrepreneur manages running a business with training and racing in some of the toughest endurance events in the country.