BOULDER, CO USA (January 11, 2010) Ciclosportivo N.A. announces today that is has rolled-back its Gran Fondo Boulder, Steamboat and Vail early-registration fees to $75 per event; the company issues $25 refunds to pre-registrants.
“Based on fewer registrations than desired by year-end and the elastic demand experienced from our price increase as of the New Year, we have rolled back our early-registration fees to $75 per Gran Fondo,” Ciclosportivo N.A. spokeswoman D’Abria Vesace explains. “For all registrants paying the increased fee as of January 1, we considered it only fair to issue them a $25 refund; the credits were processed yesterday.”
Ciclosportivo N.A. opened its Gran Fondo registration in September 2009, offering special pricing in an attempt to pre-book its events before year-end. “We have never found price leadership sexy, but we wanted to put the registration process behind us and focus on promoting world-class events,” spokeswoman Versace says. “We ended 2009 with approximately 1,000 fewer registrations than desired, so as of the New Year our marketing begins in earnest.”