Braaap Bars: Feel free to make the sound while you eat them.

By Katie Macarelli

Last night while riding at Valmont on my cross bike, I verbally made the sounds of squealing brake sounds on every corner. And then I giggled. I can't help it. I even do this while I race. But I'm not the only one who likes to use youthful sound-effects when I ride. Meet Todd and Shauna Sledge. Founders of Braaap Nutrition, LLC.

Braaap Nutrition, LLC started as a husband/wife team. It was launched in June 2011 in Fort Collins, CO and the owners are still directly involved with the manufacturing of the energy bars.

It all started when they decided that they could put their backgrounds together and develop a product with a fun name that could be used in ANY discipline and that was absolutely uncompromising in its nutrition, quality and taste. They also wanted to bring a product to the market place that reached those populations with allergies, but that still tasted really good. Since there wasn't anything on the shelves that met their expectations, they took off, full-throttle, engineering the Braaap Energy Bar.

Todd has been doing some sort of racing his whole life, from motocross, supermoto, jet skis, and road racing. He knows what the “Braaap” sound meant and it's been part of his vernacular since he was a kid. He thought it would be a fun idea to develop some sort of product called 'Braaap' since everyone says it, from the motocross industry folks to the Cyclo-cross racers and mountain bike riders.

Shauna has been in the fitness industry for 14 years and is an outdoor enthusiast. She’s done everything from hiking Kilimanjaro to roaming/camping in Mongolia in the Peace Corps, distance running, mountain/road biking and had been cooking some of her own health products in the home.

Todd and Shauna know how necessary it is to have quality food and energy sources while in the midst of doing these activities. The meaning and energy of the word 'Braaap' is rooted in their lifestyles.

Braaap has many products out there for sale, and they are extremely excited about their latest creation: The Paleo Diet Bar. Same amazing Braaap style, same great taste, and jam-packed with all-natural products for the high-intensity Paleo athlete.

It is the only product endorsed by Dr. Loren Cordain, founder of the Paleolithic movement. If you're looking for protein, look no further. This bar has 17g of Egg Protein, all 9 essential Amino Acids, Gluten-Free, Dairy Free, Soy Free, and Preservative Free. Varieties include Cranberry Almond and Cinnamon Raisin (with more to come), making it easy and delicious to "Nosh Naturally" as they like to say. 

*Look for the Paleo Bars as Fall rolls around towards the end of September. You can purchase them at And don't forget all the original Braaap products available now at

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