On Wednesday evening at 6:40 PM, Boulder fans will host a rally to show the national organizers of the Pro Cycling Challenge the strong support for bringing the race to Boulder in 2012. While an effort was made to hold a stage here this year, the lack of hotel space due to the timing of the event and other factors made it financially prohibitive. However, increased funding opportunities (such as the passage last year of the increase in Boulder's hotel occupancy tax), economic returns demonstrated by this year’s race, and the potential for advance planning all are expected to assist a Boulder bid for 2012. Shawn Hunter, CEO of the Pro Cycling Challenge, will be at the rally. "We are well aware of Boulder's rich history in cycling. It's exciting for us to see the City taking steps to get the support it needs to bring this amazing event to Boulder in 2012." In addition to Hunter, organizers expect a surprise guest or two at the rally.