BOULDER, Colorado (Jan. 14, 2011) — Boulder, Colorado’s B-cycle bike sharing program received a major boost this week, with the announcement that the Google Community Grants Fund at the Tides Foundation has provided a $25,000 donation to Boulder B-cycle, as part of Google’s commitment to support innovative ways for using Internet-based technology to reduce environmental impacts and improve the quality of life in the communities where it operates.
The Google Boulder office develops revenue platforms for Ads and digital online goods, Google Docs, Chrome, and Geographic projects. The office has product development teams, sales and marketing personnel.
“This generous donation will go a long way in helping us reach our overall fund raising goals,” said Boulder B-cycle executive director Lewis Wolman, whose organization is holding its official fund raising campaign launch party Friday, January 14, in downtown Boulder. “It’s also important validation when a company like Google gets behind a program like ours. We hope other Boulder-area businesses will be inspired to follow suit.”
Starting May 20, visitors and residents of this picturesque city situated at the foot of the Rocky Mountains will have access to approximately 200 B-cycle bikes spread between 25 docking stations throughout the city’s commercial corridor.
Users need only buy a membership on-line or purchase a 24-hour pass at any B-station, then grab a bike and go. When done, simply re-dock the bike at any of the conveniently located B-stations.
Annual memberships cost just $50 and include the first 60 minutes of any individual ride. Day passes are $5 and come with the same first-hour-free privilege. Boulder B-cycle is also working on an arrangement that will provide annual membership holders with reciprocal access to the Denver B-cycle program.
Between now and May, fund raising and sponsorship coordination will be ongoing. Boulder B-cycle is aiming to raise $1 million to complement a $250,000 federal grant it’s received from the City of Boulder. Once that goal is reached, the program will be self-sufficient, sustaining itself though a mix of membership and sponsorship revenue.
Boulder B-cycle offers a host of support opportunities, ranging from B-station sponsorship, to branding opportunities on various areas of the bikes. For example, ad space on the basket of one bike can be secured for just $500 a year.
That message of supporting clean, green transportation will be delivered to an expansive audience. Expected Boulder B-cycle users include many of the 55,000 out-of-town workers that flood into Boulder on a daily basis, a steady year-round stream of tourists, and Boulderites from all walks of life.