Allen Lim on Personal Identity

Allen Lim of Boulder shares with us the journey he took on as he started a new business selling his break through product The Secret Mix. For those not familiar with the name, Allen is a master mind training coach and has worked with many of the great American cyclists over recent years that is until he attempted to start a new business. As someone who too is trying to create a small businesses I can relate to Kim's story a lot. This isn't really a story about cycling but more about how sometimes we use our passions like cycling to discover and rediscover who we really are. Enjoy!

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