USA Pro Challenge to Raise Funds for Colorado Flood Relief

DENVER, CO. (Oct. 10, 2013) – In partnership with Mile High United Way, the USA Pro Challenge professional cycling race is introducing a custom designed t-shirt that will help raise funds for the Colorado flood relief efforts. After devastating floods tore through the state last month repair efforts have kicked into high gear. Several areas that partnered with the world-class cycling competition during the 2012 and 2013 races, including both Larimer and Boulder Counties, had significant damage to roads. The shirt design represents the strong will of Coloradans to come together for each other and stay active despite the floods, expressing how the State will “ride on together" rain or shine.

Shawn Hunter, CEO and co-chairman of the USA Pro Challenge explained, “several areas of Colorado that have been featured in the USA Pro Challenge were severely affected during the September flooding. The USA Pro Challenge is a part of this state and we want to support our partner communities as they work to rebuild. We would love our fans and supporters to join in our efforts to help repair this great state."

The shirt will be available for $20 and pre-orders begin tomorrow, Thursday, Oct. 10, on the USA Pro Challenge website ( All proceeds will be donated to the United Ways of Colorado Flood Relief Fund, 100 percent of which is dedicated to flood relief efforts in Colorado.

About the USA Pro Challenge
Referred to as “America’s Race,” the USA Pro Challenge brings the world’s best cyclist for seven consecutive days to race through the majestic Colorado Rockies, reaching higher altitudes than they’ve ever had to endure. After attracting more than 1 million spectators in both 2012 and 2013, the USA Pro Challenge has become one of the largest cycling events in U.S. history and the largest spectator event in the history of the state. More information can be found online at and on Twitter at @USAProChallenge.

About the Mile High United Way
The United Ways of Colorado Flood Recovery Fund will distribute funds to the United Ways in communities across Colorado affected by the recent flooding. Each community will build collaborations to identify their needs and funds will be used to support their long term recovery.

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