Shimano returns as top-line NAHBS sponsor


Shimano returns as top-line NAHBS sponsor

Louisville, Kentucky – Bicycle components maker Shimano, a long-time supporter of the North American Handmade Bicycle Show (NAHBS), returns this year as the presenting sponsor. The correct title of the 2013 show is the North American Handmade Bicycle Show Presented by Shimano.

The 2013 show sponsorship provides Shimano with a high-profile showcase for its latest products, with a pronounced emphasis on its Alfine pavement component line.

NAHBS founder and president, Don Walker, said, "Shimano is an old friend. The company has been a strong and consistent supporter of the handmade frame builders over the decades, and when we started NAHBS nine years ago they were quick to step forward as sponsors. Shimano has innovated and developed new, better, bicycle components more than any other company in the modern history of cycling, so it only makes sense for them to align themselves through NAHBS with the industry's most accomplished and innovative frame engineers.

Dustin Brady, marketing manager for Shimano, said, “Shimano is excited to support NAHBS because it is the primary event for these craftsmen to show off these one-of-a-kind bikes that push the bounds of creativity and possibilities with our products. It is impressive to see how the show continues to grow as it bring these pieces of art to new cities every year and further expands the culture of cycling.”

Shimano has offered special show pricing for its premium Alfine Mechanical and Alfine Di2 components for attending frame builders so they can utilize these new products on bikes for the show. Alfine Mechanical and Alfine Di2 components enable builders to enhance some of the most creative, custom bikes ever seen with precision shifting internal hubs, powerful braking and ultra clean aesthetics due to internal electronic wiring of Di2.

Shimano is involved in the Gates Carbon Drive™ Contest that offers over $11,000 in cash and prizes to builders at NAHBS, recently upping the prize purse for the best integration of Gates Carbon Drive and Alfine mechanical system. At 3 p.m. Sunday, February 24, five winners will be announced on the main stage of the show hall.

About Shimano American Corporation
Shimano American Corporation, a member of global Team Shimano, along with its worldrenowned subsidiaries, offers consumers outstanding sport-related products and apparel. Shimano is proud of its staff, diversity in talent, interests and backgrounds. The company is an ISO14001 certified business where environmental compliance

About NAHBS
The world's number one handmade custom bicycle show, the North American Handmade Bicycle Show moves from city to city each year. In 2013 it is scheduled for February 22-24 in Denver, Colorado. NAHBS showcases the talents of frame builders around the world whose functional art form is the bicycle. It aims to be a meeting point for frame builders and consumers looking for custom-made bicycles, for the sharing of ideas, and the promotion of a special industry with a rich history dating back to 1819. Since its first year in 2005, NAHBS has grown from a show with 23 exhibitors and 700 attendees, to 174 exhibitors in 2011, and 8100 attendees in 2012.

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