This was announced last Thursday. It will be interesting to see if the lottery changes to get into the race. From Mountainbike.com.
Owners Sell Leadville 100
Leadville 100 race director and founder Ken Chlouber has sold the race to a fitness company.
Less than two weeks before the Leadville Trail 100 MTB race, it was announced that all the Leadville races have been sold and are being run by Life Time Fitness, a company based in Chanhassen, Minnesota. The announcement came out Thursday. Life Time Fitness, which operates fitness, family recreation and spa centers across the U.S., had been the title sponsor of the race in 2008 and 2009.
In its new role, the company will also direct all of the other running and mountain biking Leadville races, including the Leadville Trail 100, the Leadville Silver Rush 50-Mile Mountain Bike Race and the 12/24 Hours of Leadville Mountain Bike Race. Race founder Ken Chlouber has directed the Colorado mountain bike race since founding it in 1994, which was was an addition to the ultramarathon running race, the Leadville Trail 100.
"I am very pleased that Life Time Fitness will continue the long tradition of endurance events and sportsmanship that the Leadville Trail 100 Race Series established back in 1983," Chlouber said in a press release. "We are excited that Life Time will bring added resources and expertise to take yet another giant step forward in the notoriety and exposure of these events in support of the local community."
In recent years, the race has received increasing media coverage and attention. The race was helped by the presence of Lance Armstrong, who raced in 2008 and won in 2009, beating six-time Leadville winner Dave Wiens. Watch Race Across the Sky, which documents last year's race:
ecause of this popularity, slots for the races have had to be assigned by lottery. This lottery system and the sometimes tough rules that come with it have sometimes caused problems. Earlier this year, mountain bikers Wendy Lyall and Katie Brazelton were charged with criminal impersonation after swapping entries; Brazelton was injured and did not want her race registration to go to waste. The women later accepted a plea bargain that required community service and a written apology.
Wiens is scheduled to race again this year, as is pro cyclist Levi Leipheimer. Armstrong has hinted in recent weeks that he may also race again in this year's event.
Official Press Release
LEADVILLE, Colo., August 05, 2010 – A sold-out field of more than 1,500 riders, including some of the sport’s best professionals, will take to the hills of Colorado for the Life Time Fitness Leadville Trail 100 Race Across the Sky August 14. The event, which is now owned and produced by Life Time Fitness, is the original 100-mile (160 km) ultra-distance mountain bike event, beginning and ending in the heart of Leadville, Colorado, located 100 miles west of Denver.
Participants from 48 states and 21 countries will race on single- and double-track dirt roads that consist of steep climbs and descents ranging from 9,000 to 12,620 feet along the 52-mile out-and-back course. Based on past course results, approximately 65% of riders are expected to finish within the event’s 12-hour time limit and receive the coveted Leadville Trail 100 silver and gold belt buckle.
The Life Time Fitness Leadville Trail 100 will be led by major stars of the sport, including six-time Leadville Trail 100 Champion, Dave Wiens, who was defeated in 2009 by seven-time Tour de France Champion, Lance Armstrong. Both will be joined this year by Pro cyclist, Levi Leipheimer, along with some of the best mountain bikers in the world.
“We are excited to add this renowned series to our growing Athletic Events portfolio,” said Ken Cooper, vice president, Life Time Fitness Athletic Events. “With our growing presence in Colorado and nationally, the Leadville Trail 100 supports our commitment to provide Life Time Fitness members and sports enthusiasts with a wide range of world-class event opportunities. Furthermore, we are proud to be a part of the Leadville community, which is a significant part of what makes this event series so special.”
Ken Chlouber, founder of the Leadville Trail 100 Race Series added, “I am very pleased that Life Time Fitness will continue the long tradition of endurance events and sportsmanship that the Leadville Trail 100 Race Series established back in 1983. We are excited that Life Time will bring added resources and expertise to take yet another giant step forward in the notoriety and exposure of these events in support of the local community.”
Prior to assuming ownership of the Leadville Trail 100 Series, Life Time Fitness served as title sponsor of the event in 2008 and 2009.
Life Time Fitness also is proud to present the Leadville Trail 100 10K Run on August 15, beginning at 12:00 p.m. The run features paved and dirt roads on an out-and-back course that spans the first and last 5K of the Life Time Fitness Leadville Trail 100 Run course. All 10K finishers receive a commemorative cup.
Several of the greatest endurance events in America are presented under the Life Time Fitness Leadville Trail 100 Race Series banner, including:
* Leadville Trail 100 Race Across the Sky, August 14, 2010
* Leadville Trail 100 10K Run, August 15, 2010
* Leadville Trail 100-Mile Run, August 21-22, 2010
* 12/24 Hours of Leadville Mountain Bike Race, September 4-5, 2010
* Leadville Trail Marathon, July 2, 2011
* Leadville Trail Heavy Half Marathon, July 2, 2011
* Leadville Silver Rush 50-Mile Mountain Bike Race, July 16, 2011
* Leadville Silver Rush 50-Mile Trail Run Race, July 16, 2011
About the Life Time Fitness Leadville Trail 100 Race Across the Sky
Founded in 1983 by Ken Chlouber, the Leadville Trail 100 has emerged as the leader in ultra-endurance races, adding the 100-mile Mountain Bike Race to its series in 1994. Starting and finishing in downtown Leadville, Colorado, a boom and bust mining town in the heart of the Rockies, the race takes place on a 52 mile out-and-back course within high altitude mountains and valleys. Each year, thousands of participants compete in a series of “Race Across the Sky” events presented under the Leadville Trail 100 Series banner. For more information, visit leadvilletrail100.com.
About Life Time Fitness, Inc.
Life Time Fitness, Inc. (NYSE: LTM) is a healthy way of life company based in Chanhassen, Minnesota. The Company is dedicated to providing programs and services that help its members connect and engage with their areas of interest, and achieve success with their health and fitness goals. Life Time Fitness designs and operates distinctive, multi-use sports, professional fitness, family recreation and spa/resort centers that help members lead healthy and active lives. As of August 4, 2010, the Company operated 89 centers in 19 states and 24 markets. Additional information about Life Time Fitness centers, programs and services is available at lifetimefitness.com.