Getting More Girls Racing - Colorado High School Cycling League & High Cadence Coffee Girls Racing Scholarship Still Available
July 27, 2011 – Colorado’s High School Cycling League’s number of racers is growing, but one company is making sure the number grows at least one more. High Cadence Coffee is providing a racing scholarship for one new girls’ competitor to race in all the events for this upcoming season.
The scholarship will award a new girls competitor all the funding needed for entry fees for all the races, jersey and assistance in traveling to the races. “The growth of the high school leagues is phenomenal, but I see part of their success is based on bringing new athletes into the sport that can continue to compete for a lifetime,” said Jeff Ernst, founder of High Cadence Coffee.
Colorado’s High School League is the fastest growing in NICA (National Interscholastic Cycling Association) history and is poised for greater growth. However, creating opportunities and recruiting athletes to consider cycling over other sports is always a challenge. “Cycling can be an expensive sport,” said Kate Rau, Executive Director of the Colorado High School Cycling League “for new athletes to come into the sport, the cost of a bike, clothing, equipment and entry fees can add up. It’s great to have an opportunity like this to help bring a new girl to the racing environment.”
Supporting women’s cycling is a central mission of High Cadence Coffee. High Cadence sells single origin, fair and direct trade, artisan-roasted coffee beans nationwide via their website, and through bike and coffee shops nationwide. 15% of every dollar of High Cadence sales are donated to supporting opportunities in the sport. “Cycling is a lifetime sport and I believe that encouraging growth in the women’s side of the sport is needed,” said Ernst “the opportunities to compete, succeed or perhaps become professional are far more limited for women. I’m hoping by creating an opportunity for a new racer to compete that she’ll encourage more to join in and enjoy the sport.” Applications for the scholarship will be available through the Colorado High School Cycling League on June 1st. The application can be found online at the Colorado High School Cycling League website.
The deadline for applying will be August 1st and the racing scholarship recipient will be awarded on August 15th.
For more information contact:
Colorado High School Cycling League : Kate Rau
High Cadence Coffee : Jeff Ernst