Chrome Presents Urban Bike T-Shirt Design Challenge With Threadless


Partnering with Threadless, Chrome Looks To Broaden Their Artist Series Through Joint Urban Bike Design Challenge

San Francisco, Calif. (September 20, 2011) – Chrome, the world’s leading manufacturer of bike messenger bags, footwear and urban cycling apparel, today announces their Urban Bike Design Challenge with Threadless where entrants can submit original urban-bike-inspired designs for consideration among the Threadless-sourced artist community.

As urban biking re-emerges as a critical cultural force throughout cities all over the world, the social and economic benefits that two wheels and human power over four wheels and fossil fuels, is becoming increasingly evident. Aside from a mode of alternative transportation, urban riding has grown to encompass every cultural marker that makes us tick – music, design, photography and street art.

Joining forces with Threadless Tees, Chrome presents their Urban Bike Design Challenge, calling on the community to submit t-shirt worthy designs as inspired by the urban bike movement.
Multiple designs will be selected and the artist awarded:
- $750 cash from Threadless
- $750 Chrome gift certificate
- One of a kind custom Citizen messenger bag with their submitted artwork

“We’re excited to be partnering with Threadless on this design challenge,” says Chrome Director of Marketing, Matt Sharkey. “As pioneers in crowdsourcing, we share mutual values with Threadless around the ideas and collaboration possible within a community. We view this as an extension of our Artist Series that we started more than three seasons ago and are eager to see what the global creative community comes up with.”

About The Challenge
More people live in cities than ever before, and many of them are taking their bikes to the city streets. Cyklar, bicicletas, and vélos are fun and inexpensive and they’re infiltrating asphalt cracks of cities across the world! For this challenge, create a t-shirt design inspired by the street, the bike, and the people of the urban biking movement. Take to the city streets. Visit bike hangouts. Research the history of urban cycling. Look at how bikes are reshaping your own city, from the social and economical impact to music, design, photography, and street art.

For more information, please visit here

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