Boulder Community Hospital to Receive $115,000 from B-Strong Ride

BOULDER COMMUNITY HOSPITAL CENTER FOR INTEGRATIVE CARE TO RECEIVE $115,000 IN

DONATIONS FROM 2013 CELESTIAL SEASONINGS® B STRONG RIDE AND

GEORGE KARL FOUNDATION



Proceeds from 3rd annual cycling fundraiser to be presented by Coach George Karl and Celestial Seasonings General Manager David Ziegert

Boulder, CO – January 23, 2014 – The Boulder Community Hospital Center for Integrative Care will receive two donations totaling $115,000 during a special event at the hospital on Thursday, January 30th. The contributions were raised in August 2013 at the 3rd annual Celestial Seasonings® B Strong Ride presented by Subaru through corporate sponsorship, rider registration fees and donations in support of individual riders.

“Celestial Seasonings is honored to support the Boulder Community Hospital Center for Integrative Care through our title sponsorship of B Strong Ride,” said David Ziegert, General Manager of Celestial Seasonings, Inc., who will present a check for $100,000 on behalf of B Strong Ride. “This opportunity to give back to our community by helping so many cancer patients and survivors is very much in keeping with our brand’s founding mission of helping people live healthier and happier lives.”

“I’ve been down this road twice,” said former NBA coach George Karl, a two-time cancer survivor who will present a check for $15,000 on behalf of the George Karl Foundation. “I know how much this care can mean both to cancer patients and their families, and I know how much of a difference it can make. We at the George Karl Foundation are extremely proud to support the Center for Integrative Care at Boulder Community Hospital.”

The Boulder Community Hospital Center for Integrative Care provides a wide range of services to cancer patients including acupuncture, manual lymph drainage, massage therapy and reflexology, Reiki and Healing Touch Massage, and wellness and integrative care consultation. When integrated with conventional cancer care, these services are clinically demonstrated to improve clinical outcomes by enhancing wound healing, shortening hospital stays, and reducing pain medication needs, as well as lowering patient stress and anxiety.

“These donations are an enormous help to local cancer patients,” said Ron Secrist, President of the Boulder Community Hospital Foundation. “They represent 100% of the funding the Foundation provides to support patients at the Center of Integrative Care.”

In addition to its title sponsor, the Celestial Seasonings brand, B Strong Ride is also supported by its presenting sponsor, Subaru, as well as a number of local and national sponsors, including Rocky Mountain Cancer Centers in Boulder and Longmont, Tebo Development, Covidien, Mike Shaw Subaru and Flatirons Subaru, Zayo Group, Envysion, Boston Scientific, MBS Capital Markets, Ted’s Montana Grill, PanTheryx, Nest Fresh Eggs and Nature Fed, Spectranetics, First Western Trust, Boulder Creek Builders, Tina DiScipio - Remax of Boulder, Laszlo Law, Sterling Rice Group, Boulder Daily Camera, Avery Brewing, Bicycle Village, Zoll, Radda, Mateo, Stadium Medical, KBCO and KOA, Root Sports, Altitude TV, Comcast, Skratch Labs, Panera and Rush Bowls. Several additional Hain Celestial brands also provided support, including BluePrintTM, Earth’s Best®, The Greek Gods®, MaraNatha®, DreamTM, Alba®, Jason®, Terra® and Ella's Kitchen®.

The 2014 Celestial Seasonings B Strong Ride presented by Subaru is scheduled for Saturday, August 9, 2014. For more information about B Strong, visit bstrongride.com or email info AT bstrongride DOT com.

News Item: