Bike Brands Creating Denver Cycling Hotspot

DENVER, CO (BRAIN) — Six bike companies — perhaps to be joined soon by a few more — are co-habitating in a Denver building, creating a destination hotspot for area bikers.

The tenants at 7700 Cherry Creek South Drive include (in alphabetical order): Alchemy Bicycle Company/Ethic Industries (a high-end frame maker, recently relocated from Austin, Texas); Chroma Cafe (a coffee shop); Primal Wear (the cycling clothing brand); Shama Denver (a bike retail and fit business); The Pro's Closet (an eBay seller specializing in bike gear); and Tru Fit Training (a bike training studio).

"We have created a complete destination for both recreational and more serious cyclists and runners to have a place to call home in Denver," said Matt Simpson, president and managing partner of Alchemy Bicycle Company/Ethic Industries.

"We intentionally created this space along one of the major bike routes in and out of Denver. It offers space for coaching, training, professional bike fitting or just a place to meet friends over a cup of coffee."

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